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MediaBuyerPlanner: Telemundo's offerings to advertisers for the upcoming season include four different cross-platform opportunities, according to the company's upfront presentation Tuesday night.
The marketing opportunities include a telenovela, a dating game show, the Mexican Soccer League, and Back to School, all of which include online components, mobile platforms and retail and in-store advertising, writes Mediaweek. Sweeps and contests are also included.
The telenovela, Idolos de Juventud (Youth Idols), is about a popular music producer who produces a reality show to find singing stars. The dating show, 12 Corazones: Rumbo al Altar, is a weekend version of the weekday dating game sereis.
The network will produce four hours a week of original content. That will allow the network to integrate advertiser messages into the shows and to react quickly to tweak the shows based on viewer concerns, said Telemundo president Don Browne.
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