MediaBuyerPlanner: Pregnant women who purchase a T-shirt emblazoned with the message "Expect Good Things" will receive a six month subscription to Pregnancy magazine.

The promotion is the result of a partnership between Pregnancy and 2 chix maternity, a maternity wear company that sells "hip, trendy and fun" designs, according to the company. 2 chix will create the shirt with the Pregnancy magazine slogan, which will retail for $38.00 and will be sold on the website. Pregnancy will run full-page ads detailing the promotion.

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