MarketingVOX: As shown after the tragedy at Virginia Tech, news media companies are pouring more dollars into buying news-related ad keywords, reports The Wall Street Journal.
The paid search placement ad has taken the place of old-fashioned corner barkers as newspapers vie for the attention of to…
Archive for May, 2007
Tuesday, May 1, 2007
News Media Shell More Out for Ad Keywords
The Hidden Life of ‘Streamies’
MarketingVOX: A new report has profiled the media habits of heavy consumers or online video and audio, reports MediaPost.
The new report from Knowledge Networks/SRI coined the term “streamies” for online users who heavily consume streaming media.
Among men in this category, 43 percent are between …
Future Uncertain for Offline Ad Auctions
MarketingVOX: With a number of deals each hinting at different outcomes, the future of auction-based offline ad-buying is up for grabs, reports Advertising Age.
Clear Channel and Echostar have agreed to use Google’s auction system for their radio and cable channels, respectively. On the other hand…
Report: ‘Brandjacking’ Intensifies
MarketingVOX: The “Brandjacking Index,” a four-week survey by MarkMonitor, found that cybersquatting, in which illegal sites pirate popular trademarks via phishing, clickfraud and similar tactics, runs rampant online.
The study tracked the world’s 25 top brands on 134 million public Web records du…
Yahoo Buys Right Media
MarketingVOX: Yahoo has responded to Google’s DoubleClick acquisition with a purchase of its own, albeit on a smaller scale, reports The New York Times.
The search giant just purchased the other 80 percent of Right Media for $680 million. Yahoo purchased an initial 20 percent stake in the company …
BusinessWeek Hangs Green Laundry Out in Open
MarketingVOX: Beginning today, BusinessWeek will publish information on people and companies that has typically been restricted to subscription services serving Wall Street white collars.
The Company Insight Center (CIC), built in tangent with sister company Capital IQ, is expected to triple the n…
Alternative Out-of-Home Media Spending Soars 27%
MarketingVOX: Alternative out-of-home media spending surged 27.0% to $1.69 billion in 2006 and is projected to grow 27.7% in 2007 as brand marketers seek more effective ways to engage mobile consumers during their daily routines, according to the PQ Media “Alternative Out-of-Home Media Forecast 20…
Marketing: Science or Art?
I was getting some errors on the MarketingProfs content management system yesterday. So I did what any proper technophobe would do–I sent up a panicked flair to our patient and attentive Chief Technology Officer, Aaron Lorentz. As always, Aaron resolved the problem. But this time he did…
Sony Wants to Cash In on High-Speed Culture With TV ‘Minisodes’
Finally! A great idea from a big company about the potential for mobile TV. As Comscore reported, and as I coulda told you, people are not that interested in watching TV shows on their mobile devices. Doh.
The New York Times reports that Sony Corp and its production studio, Sony Pictures Televisi…
Are U Anal about the Direct Mail You Receive?
I’m one of those anal marketers who loves receiving direct mail each day. I review the contents as if I were giving them a marketing grade. (Must be the former teacher in me.)
So far this week, I received a personalized letter from a local couple advertising their real estate services. Let me shar…
