MarketingVOX: Web-activated telephony start-up Jajah, whose service undercuts the rates of traditional telecom giants, has just obtained support from an unlikely ally: Deutsche Telekom, reports ZDNet. This marks the first instance in which a major telecom has joined a company from the new wave of …
Archive for May, 2007
Wednesday, May 30, 2007
Deutsche Telekom, Nemesis Jajah Make Odd Bedfellows
Continue reading "Deutsche Telekom, Nemesis Jajah Make Odd Bedfellows"
FTC Begins ‘GoogleClick’ Probe
MarketingVOX: The Federal Trade Commission has begun a preliminary investigation into the purchase of DoubleClick by Google, reports The Boston Globe.
The agency actually began last week, a move that was largely expected given the size of the purchase and the concerns voiced over the resulting col…
MobVision Reconstructs Admoda Face and Features
MarketingVOX: MobVision just announced the inclusion of new functionalities to Admoda, its mobile ad serving and ad management platform, according to a recent press release. The additions make it possible for Admoda to serve more elaborate ads on a CPC or CPM basis.
Admoda is now able to serve bes…
Widget Builders Find Dream Niche in Facebook
MarketingVOX: Facebook has just announced successful development of a network partnerships with major media, e-commerce and other companies who will create widgets for the site, reports MediaWeek.
The announcement was made at the same conference where Facebook opened up site to developers of all s…
Study: Canadians Worry About Telecom-Nabbing FDI
MarketingVOX: The Canadian public doesn’t want foreign investors buying stake in its domestic telecoms, according to a government-funded study (via Globe and Mail).
Resistance stemmed from Canadian companies that lost economic strength to parent companies in foreign countries. Sixty-eight percent …
Broadband Advertising Earns Honor at Emmys
MarketingVOX: The organization behind the Emmy Awards has just decided to include award categories that highlight excellence in online advertising, reports AdAge.
The National Academy of Television Arts and Sciences will announce the creation of four new categories to recognize broadband-quality a…
Study: Parents Really Do Play Favorites
New research divulges that most parents really do treat siblings unequally, reports Canada’s Globe and Mail. The study comes from the Universities of Missouri and Illinois, which tracked 74 families.
Researchers noted that if families make an effort to keep everyone in the loop as to the reasons f…
Ads Work Harder to Keep Skip-Happy Viewers
MarketingVOX: In an effort to stop DVR viewers from fast-forwarding through ads, networks are jumping through blazing hoops: including quizzes in commercials, product pitches into programming and mini-dramas into ad breaks, reports Yahoo.
About 17 percent of American homes house digital video reco…
Online Measurement: It Ain’t Just Click-Counting
MarketingVOX: With so much ad money at stake, it’s more important than ever that publishers know how many visitors they get, reports the Los Angeles Times.
While that should be a simple process, the unknown methodologies used by firms to measure audience figures lead to vast disparities in reporti…
Keystone Purchases ‘Unsmooth’ Channel on Break
MarketingVOX: Coors’ Keystone Light will launch a branded channel on the popular bored-at-work website Break.com, reports AdWeek. The channel will feature “unsmooth” moments, falling in line with Keystone’s current “Always smooth, even when you’re not” campaign.
In a twist, Keystone is buying ban…
