MarketingVOX: Unlike network competitors travailing steadfast toward the completion of central hubs, CBS goes contrarian with a focus on broad affiliate distribution for its own content, reports The Wall Street Journal.
Acknowledging its innertube video portal failed to draw a strong audience, the…
Archive for May, 2007
Tuesday, May 15, 2007
CBS Opts For Distribution
Microsoft Peers Beyond Horizon
MarketingVOX: At its Strategic Account summit, Microsoft emphasized a long-term view that spans a number of media platforms, reports AdWeek.
Chairman Bill Gates discussed the company’s efforts to meet consumer Internet expectations down the road, highlighting the recent acquisitions of ScreenTonic…
E-tailers Transcend Online Boundaries
MarketingVOX: Storefronts that have until now been solely virtual are popping up in the real world with brick and mortar locations, reports The Seattle Times.
Online shops like Threadless and BlueTuxShoes are hoping their success follows them into concrete and sunshine as they build physical locat…
Consumers: Marketers of Tomorrow, Starting Today
MarketingVOX: As advertising moves into the interactive space, consumers are increasingly doing the advertising themselves, reports The Los Angeles Times. The adoption of CGM incorporations into formal marketing plans is one symptom of this trend.
M&M’s has logged 1.5 million users for a feature t…
Broadband Gets Upfront About Vindico and Web TV
MarketingVOX: Video ad network Broadband Enterprises will conduct an upfront presentation to announce five new webseries and a new ad platform, reports MediaWeek.
The upfront session, where the five webseries will be announced, is scheduled for May 17, strategically set during the week that networ…
HP Kicks Off Shrek-Themed Photo Contest
MarketingVOX: HP is kicking off a series of photo contests that will be played out online in conjunction with the release of the film “Shrek the Third,” reports MediaPost.
Each week hp.com/shrek will create a theme like “My Little Ogre.” Participants must submit a family photo that best fits it. U…
mtvU & Cisco Turn to College Crowd for Next Big Web Idea
MarketingVOX: MTV’s college-aimed offshoot mtvU is expanding a program it began last year with Cisco, offering grants to students who come up with innovative digital media applications, reports MediaWeek.
The “Digital Incubator” program gave away five $30,000 grants to ambitious student groups. As…
Threads Surpass Chips with Record Revenue Figures
MarketingVOX: In 2006 e-commerce made history with $18.3 billion in revenue, bringing online clothing sales, tallying in at $17.2 billion in the U.S., beyond those of computer hardware and software, reports The New York Times.
Fashion is a notoriously difficult online category as most products nee…
MarketingProfs Book Club Returns with ‘Made to Stick’
With spring comes not only a new season but a “sticky” new segment. Yes bookworms, the MarketingProfs Book Club is back with the hottest book of the year! Did I just say we have a hot and sticky segment? Hey, if it gets you folks reading and sharing ideas then this host is doing her job.
For those…
Moving Culture Like Product
Dear CMO: Moving product is easy. Moving knowledge, as we’ve recently discussed, is harder.
We spend a considerable amount of time on branding, positioning, messaging architecture, and the outbound side of our desired self-image. Problems occur when our people can’t answer the third or fourth ques…
