MarketingVOX: Ad expenditures for newspaper websites increased 22.3 percent, to $750 million, in the first quarter compared with the first quarter of 2006, according to preliminary estimates from the Newspaper Association of America, writes MarketingCharts.
The increase is the 12th consecutive qua…
Archive for May, 2007
Thursday, May 31, 2007
Newspaper Online Ad Spend Jumps 22%
Magazines Not Only Sell Ads ? They’re Creative Too
MarketingVOX: An unexpected force has lifted a challenge to creative agencies: the publishing world. Conde Nast and Meredith have arranged their ad sales units so that they’re not only selling ad pages, they’re building the content and marketing as well, reports The International Herald Tribune.
C…
Survey: UK Actually Pays Attention to Podcasts
MarketingVOX: A survey of UK podcast listeners shows how people listen to, share and absorb marketing messages from podcasts, reports MocoNews.
The survey, conducted by Chrysalis Radio, reported that two-thirds of those who download a podcast episode actually wind up listening to it. And 90 percen…
StumbleUpon Stumbles into eBay Umbrella
MarketingVOX: Yesterday eBay announced its acquisition of StumbleUpon, a young company that enables people to discover serendipitously “discover” websites of interest to them.
The $75 million acquisition earns eBay exposure to a community of 2.3 million users, drawn mainly to the site-stumbling se…
Google and Microsoft Top Sites in Germany, U.K., France
MarketingVOX: Google and Microsoft sites were the top online destinations in Western Europe in April, according to the comScore World Metrix reports for Germany (the first such report for the country), the U.K. and France, reports MarketingCharts.
Some 32.6 million Germans went online during April…
U.S. Singles: The New Nuclear Family
MarketingVOX: America’s 89.6 million singles head over half of their households – 50.3 percent, per the 2006 U.S. Census. They also love media and engage in socializing that rewards marketers who realistically depict the unmarried lifestyle, according to a recent report, writes MarketingCharts.
Mo…
Feature Creep
This week’s New Yorker (yes, the New Yorker) has a story by James Surowiecki that’s worth reading.
Surowiecki says, in part, “Technology is supposed to make our lives easier, allowing us to do things more quickly and efficiently. But too often it seems to make things harder. This spiral of complex…
Intellectual Piracy: Not a Mickey Mouse Operation
Every major brand is grappling with the issue of intellectual piracy. While infringements on property rights are a problem around the globe, the Chinese are especially guilty of rampantly “borrowing” ideas or adapting successful product and entertainment ideas, making them their own without much…
Wednesday, May 30, 2007
Film Festivals Sprouting, with Sponsorships
MediaBuyerPlanner: Advertiser-supported film festivals are sprouting up around the country, such as the 10-city Free Film Fest tour being sponsored this summer by the Independent Film Channel, writes Media Life.
While IFC is the main sponsor, with Comcast a major sponsor as well, the fest offers a…
IPTV Subscribers to Number 60 Million by 2011
MediaBuyerPlanner: The number of IPTV subscribers will reach nearly 60 million worldwide in 2011, according to “IPTV: From Quadruple Play to Multiplay,” a Parks Associates report that provides forecasts and analyses for the worldwide IPTV market, writes MarketingCharts.
IPTV subscriber numbers wil…
