MarketingVOX: The BBC has seen its international audience grow substantially after increasing Middle East coverage, reports The Financial Times.
The growth stems mainly from areas like Bangladesh and other places suffering from political instability, where citizens are actively seeking trustworthy…
Archive for May, 2007
Monday, May 21, 2007
Overseas Audience Growth Compounds for BBC
‘Silver Surfers’ Dominate U.K. Internet
MarketingVOX: Internet users aged 55 and older are about to become the largest online demographic in the U.K, reports HitWise.
55+ online surfers now account for 22 percent of British Internet visits, up 40 percent over 2006.
This figure brings them right up behind the demographic leader, 35-44 ye…
Gen Y Reads More Print, Not Less, than Older Counterparts
MarketingVOX: Despite worries that tech-savvy Gen Yers are ditching print media for digital, research house McPheters & Co. finds that 19-34 year-olds are actually reading more consumer magazines than older consumers, reports MediaPost.
After reporting the results, McPheters assumed they were skew…
Are Marketers Missing the Social Media Boat?
Business Week recently ran an article on how Nintendo has “given up control” of its marketing message in promoting its Wii gaming console. The article focused on how Nintendo was going where their customers are — be it malls, parties or MySpace.
“We are a controlling company,” said marketing boss…
Is a Tagline Part of the Brand?
When I say Nike, you say…? When I Avis, you say…? When I say Pork, you say…? Was your last answer, “Don’t be blah?” If not, I’m sorry… but you got it wrong.
Odds are, you said, “The other white meat.” Me, too.
Twenty years ago, no one was eating pork. People thought it was fatty and unhea…
Got A Problem? Blame The Marketers!
We marketers need to start taking responsibility for everyone else’s actions. Went into bankruptcy? It must be our fault. Your husband cheated? A marketer must have made him do it. Your kid is fat? Nope, it’s not your fault, dear parent. A marketer force fed her that happy meal twice daily for a…
Happily Proven Wrong About Ugly Betty
Though I am not big on televison today, I did take the time to post about a new show, Ugly Betty, last summer. Back then, my discussion (generated by an email exchange with Stephanie Weaver) focused on the cultural differences (Latin American/Hispanic humor) related to what seemed like an overly …
Friday, May 18, 2007
CBS Radio in San Francisco Shakes up Stations
MediaBuyerPlanner: CBS Radio in San Francisco is undergoing a change-up. CBS Radio’s KFRC at 99.7 is moving to 106.9 where it will continue to play 60’s, 70’s and 80’s Classic Hits.
KIFR FREE-FM, formerly at 106.9, will move to 1550 AM KYCY, writes Radio Ink. At 99.7, listeners will now hear the M…
Martha Stewart Radio Offers Nightly Pet Talk Shows
MediaBuyerPlanner: Sirius Satellite Radio’s Martha Stewart Living Radio channel has expanded its format of cooking, homekeeping and gardening to offer an exclusive block of pet programming.
The block will air each weeknight starting at 8:00 pm ET, according to the company.
Shows will cover topics …
Research: Young People Read More Magazines
MediaBuyerPlanner: Because many established titles have seen the median age of their readers increase, there has been a belief inside the industry that magazine readers are getting older.
In fact, young people are reading more consumer magazines than their adult counterparts, according to McPheter…
