MarketingVOX: RealNetworks just signed a series of deals that will enable it to act as a prime purveyor of music and other mobile-based entertainment for European cell phone users, according to InternetRetailer.
RealNetworks agreed to buy Sony NetServices, a provider of digital music to mobile pho…
Archive for May, 2007
Thursday, May 24, 2007
RealNetworks Becomes Major Moniker in Mobile Music
Report: 48% of Leisure Time is Spent Online
MarketingVOX: A report from Media-Screen finds that broadband users spend an average of 48 percent of their free time online in a typical weekday, reports the Center for Media Research. The percentage measures out to about one hour and 40 minutes.
On average, online broadband users devote 27 perce…
Vivendi’s BMG Buy Gets European Approval
MarketingVOX: The purchase of BMG Music Publishing by Vivendi has been approved by European regulators, reports The New York Times.
The finality of this deal will make Vivendi’s Universal Music Group the largest record company in the world as well as the largest music publisher.
Independent record…
Amazon Broadens the Playing Field with Brilliance
MarketingVOX: Brilliance Audio, an audiobooks publisher, has just been acquired by Amazon.com for an undisclosed sum, according to a press release.
The acquisition will enable Amazon to expand its audiobooks line. Brilliance, which will continue to operate independently within the Amazon umbrella,…
Marketing Lust
We can talk ourselves into almost anything. What constitutes a “need” at any given point of time falls anywhere on the axis that runs from “passing fancy” to “temporary insanity,” depending on the size and shape of the object of your desire.
Let’s forget for the moment about the Masters of the Uni…
Relationships Are the New Currency
Last Sunday I was flipping channels and came across the Frank Capra film Mr. Smith Goes To Washington. You remember .. the flick about this naive senator, played by Jimmy Stewart, who stands up for truth, justice and the American dream.
It wasn’t the political aspects that drew me in to watch this…
Vocus Demonstrates How to Screw Up Blogger Relations
This is the email that I, and scores of other bloggers, received this afternoon from Tami Queen at VOCUS, a company that claims to make PR management faster and easier. Notice that they didn’t say “better.”
Subject: Five Golden Rules for Blogger Relations
Countless accounts of “PR Flaks” who have …
Blog Collaboration Gives College Grads a Gift
As spring rolled around, I started getting bombarded by resumes as college seniors figured out that pretty soon they’d need a real job. Every year I sadly shake my head at the typos, misspelling of my name and cookie cutter cover letters. So I did what any self-respecting agency owner would do – I…
Wednesday, May 23, 2007
IAB/PwC: Record Internet Ad Revenues for Q4 and Full-Year 2006
MarketingVOX: U.S. Internet advertising revenues continue to spiral, totaling $16.9 billion in 2006 – a new annual record – and growing 35 percent from 2005, according to the Internet Advertising Revenue Report released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers L…
U.K. Direct Mail as Popular as Ever
MediaBuyerPlanner: Direct marketing spend reached 2.3 billion pounds last year – a 12.2 percent share in the overall U.K. advertising market, writes Data Quality News, an Experian company.
That represents a strong return in a difficult year for advertising as a whole and for direct mail in particu…
