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MediaBuyerPlanner: Metro New York, which has an average daily circulation of 310,000, is creating a new website to help it compete against its rival, amNew York. The paper's web strategy is rather new, while amNew York inherited the relatively robust site of defunct New York Newsday.
Both companies say the web will be critical to growth, writes The New York Times.
Metro New York will replace its current content at ny.metro.us with a site that is expected to look similar to the newspaper chain's French and Swedish Metro websites.
Because both Metro New York and amNew York compete not only against each other but against New York's paid tabloids, they rely in big part on advertising partnerships, writes MediaPost. In September 2006, Metro New York and The New York Times partnered for classified ads, where people who placed recruitment, real estate, automotive and general merchandise ads in the Times can be run in both papers for a discounted fee. Classified ads scheduled to appear in the Times on Sunday run two days earlier in Metro, on Friday.
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