MarketingVOX: HP is kicking off a series of photo contests that will be played out online in conjunction with the release of the film "Shrek the Third," reports MediaPost.

Each week hp.com/shrek will create a theme like "My Little Ogre." Participants must submit a family photo that best fits it. Users will then be asked to vote on the best photos, with each week's three most popular entering a drawing for the top prize. HP will also give away 600 additional prizes weekly.

The contest is designed to get users acquainted with HP products.

Related stories:

• T.J. Maxx Lets Customers Get Excited About Bargains
• Macy's Targets College Girls with Design Contest
• Doritos Ad Contest Generates a Billion Impressions
• Yahoo, MTV Announce UGM Site, Best Movie Spoof for MTV Movie Awards
• P&G Gives Tampax a Social Spin
• Southwest Picks Winner in Consumer-Created Ad Contest
• Paramount: Create Your Own 'Shooter' Trailer
• CBS Snubs YouTube, Lets CSTV Host User-Generated Contest
• Pizza Hut Video Contest Seeks America's Biggest Pizza Fan