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Last week I gave a talk on Surviving in the Global Economy and one of my keynote slides really resonated with the audience. It was a question I posed to the audience: What does your global sphere look like?
And what I mean by that -- which I explained at great length to the attendees -- was if someone were to Google you or your company name, would you be first up (almost like going to bat) in ranking? The higher your ranking, the higher your global presence.
So the more you use social media (blogs, podcasts, YouTube, SecondLife) and social networking (Facebook, MySpace, Twitter), the better off you will be in getting attention to your business via the Internet.
I did a test on my claimed territory which is "global small business" and it came up second. Not bad considering first is a small business directory -- not a person or a business. Then, I did a test on "Laurel Delaney" and guess who's up first? My company.
Go ahead ... Google yourself to see whether you have a strong global presence because if you do, the more influential you are in the world marketplace. If you don't, better get working on the next social media opportunity.
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Comments
I was at an event last week for business owners. The moderator of a panel discussion asked the audience, "How many people are doing business internationally?" a couple of hands in the audience were raised. The second question the moderator asked, "How many people have a website?" Almost all in the audience raised their hands. The moderator then said, "The www in your domain name means world wide web. So all of you are doing business internationally".
This is so true and so many times people don't realize the impact that the Internet has on their business. Especially when it comes to marketing their companies. Companies need to think out of the box and try new things to market their companies. The Internet is key. It is a way to differentiate your company from the others.
Even politicians are realizing the impact of the Internet. It is a fast, inexpensive way to get the message out to literally anyone in the world.
The Internet provides a level playing field for all businesses. If a company's website is professional and easy to navigate it will be difficult for someone to determine how large or small your company is.
I agree Google yourself and see what information appears.
Great article!
Posted by: Angelika Coghlan | 05.31.07
Hi, Angelika -- Excellent points and thanks so much for sharing!
Technology, as you know, makes it SO EASY to go global!
Laurel
Posted by: Laurel Delaney | 05.31.07