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MediaBuyerPlanner: More than 25 percent of males ages 13 to 34 watch video on devices other than TVs, according to new research, while three-quarters of consumers ages 13 and older viewed video on their PCs.
>The report, Multi-Platform Viewing of Video Content, also found that over half of those who watched video content online said they were interested in transferring it to their TVs, writes eMarketer. Thirteen percent said they had already done so; half didn't know it was possible.
About half of TV viewers would like to be able to transfer online video to their television sets, but only 17 percent would pay more than $100 for a device that would allow them to do so.
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