MarketingVOX: Amid a flurry of other announcements, CBS's Les Moonves says online content will be counted in upfront sales talks, reports MediaWeek.

Moonves says CBS is putting its content "where the audience is," online. And he expects ad-supported executions to be part of the upfront sales the network closes.

CBS has spent about $100 million on online initiatives, something it sees driving future business.

Moonves also reiterated that he expects to be paid for DVR viewing, which he says cuts off about seven percent of the audience.

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