MarketingVOX: Ad and search marketing firm 24/7 Real Media announced this morning that they will join the WPP family, with benefits to 24/7 shareholders skimming the cream at $11.75 per share, a payout valued at $649 million net, reports Yahoo.

The final offer represents a 30 percent premium over the average closing price of 24/7 shares for the last 60 trading days, a sum that garnered unanimous approval from both companies' Boards of Directors.

The freshly-inked agreement commits 100 percent of 24/7 shares to WPP coffers and is expected to finalize in Q3 of 2007.

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