MediaBuyerPlanner: Pregnancy, the magazine for first-time moms, is launching its first annual Beauty & Style Guide, hitting stands June 19th. From celebrity fashion to the latest skincare secrets and health solutions, Pregnancy’s Beauty & Style Guide is being touted as “a must-have for hip moms-to…
Archive for May, 2007
Thursday, May 31, 2007
Beauty and Style Guide Coming from Pregnancy Magazine
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Microsoft Turns to Students to Launch Live Messenger Campaign
MediaBuyerPlanner: Microsoft has launched a word of mouth campaign on 35 campuses across the country in order to tout its new “i’m Making a Difference” campaign.
Working with RepNation, Microsoft enlisted 70 college students to create and launch their own campaigns on college campuses, writes Clic…
Watchfire Plans Expansion to Keep up with Digital Billboard Demand
MediaBuyerPlanner: Watchfire, a manufacturer of on-premise LED signs and digital billboards, has contracted with Henneman Engineering, Inc. and Vermilion Development Corporation to finalize plans for a new, expanded headquarters and manufacturing facility.
The agreement, which will allow for Watch…
Nielsen Growth to Come from Interactive Measurement
MediaBuyerPlanner: Nielsen’s primary growth in the future will come from its new interactive measurement services, primarily NetRatings and Buzz Metrics, chief executive David Calhoun implied during a quarterly conference call with analysts yesterday (Wednesday).
Other growth is likely to come fro…
Airline Sells Ads on Website
MediaBuyerPlanner: Skybus, an airline that began service on Monday, has become the first U.S.-based domestic airline to take outside advertising on its website.
Travel Ad Network is the sales representative for ad inventory on Skybus.com
In April, the site served more than 11 million page views to…
Dow Jones Investor Urges Bancroft’s to Sell
MediaBuyerPlanner: The largest economic shareholder in Dow Jones has said that the Bancroft family should agree to sell the company to News Corp. The offer, at $60, is a “fairly attractive” one, and the company seems to have no plan in place to get shares to $60 on its own, according to Brian Roge…
Successor Speculations Soar As Rosie Departs ‘The View’
MediaBuyerPlanner: Rosie O’Donnell has left The View earlier than planned following an on-air cat-fight with co-host Elisabeth Hasselbeck, and speculation is rampant about who will take her place.
Possible contenders include Roseanne Barr – who reportedly wants the job – Whoopi Goldberg and Bette …
SF Chronicle Managing Ed. Departs Prior to Cuts
MediaBuyerPlanner: A round of severe editorial cuts is looming on the horizon at the San Francisco Chronicle, and in order to give editor Phil Bronstein a freer hand in making the painful restructuring changes to the newsroom, managing editor Robert Rosenthal is leaving the paper.
Rosenthal’s depa…
Clear Channel Takeover Moves Closer to Reality
MediaBuyerPlanner: The proposed takeover of Clear Channel Communications has a better chance of becoming reality with the announcement that Highfields Capital Management, one of Clear Channel’s largest shareholders, has changed its position and agreed to vote all of its shares in favor of a propo…
SpotRunner, Reed Elsevier Rise to Help Law Firms
MarketingVOX: SpotRunner has teamed with LexisNexis to offer local lawyers the ability to easily create TV commercials, reports MediaPost.
SpotRunner and LexisNexis are creating a series of spots geared toward high-profile practice areas that local law firms can then customize easily for their mar…
