MarketingVOX: When NBCU and News Corp. finally take the wraps off their new online video platform, it will feature videa ads served up by Advertising.com, reports ClickZ.
Advertising.com is owned by AOL, which is a distribution partner in the still-unnamed “YouTube killer.” Ads will be served up v…
Archive for April, 2007
Monday, April 2, 2007
Advertising.com to Manage Video Ads on ‘YouTube Killer’
Johnson & Johnson Puts Account in Review
MarketingVOX: Consumer goods giant Johnson & Johnson has put its estimated $3.3 billion media planning and buying account up for review, according to AdAge.
In what’s believed to be an attempt to bring multiple responsibilities under one shingle, the company is looking for a single agency that can…
EMI, Apple to Sell DRM-Free Music via iTunes
MarketingVOX: EMI Group plans to sell digital music with no digital rights management (DRM) restrictions via Apple’s iTunes, reports CNET.
All of EMI’s music catalog will be available in May without DRM, which means the tracks will play on any computer or digital-audio player. The intent isn’t to …
Ipsos Study: Americans Love Streaming Video
MarketingVOX: Americans still love their TV, but online video has also found mainstream acceptance: At the end of 2006, nearly six of ten Americans (58 percent) age 12 or older with internet access had streamed some form of video content online, according to findings released by Ipsos Insight from…
The Downside of Social Media
I don’t watch American Idol. I’ll readily admit that it’s a timely concept that hopefully can breathe life into the moribund music industry. But growing up in a family of performers with a house full of “voice students in training” taught me to run from sounds that hurt my ears. But what caught my…
How To Waste $20 Million: Call TBWA/Chiat/Day
If you want proof positive that Madison Avenue and corporate America still don’t get the internet, look no farther than the new website created by TBWA/Chiat/Day for Mars’ Uncle Ben’s Rice. It’s also a great place to learn how to waste $20 million dollars.
Are they freaking kidding?! Where’s the …
‘Home Cheapo’: The DIY Way to Letting Down Customers and Shareholders
Talk about letting customers and shareholders down. Robert Nardelli, the former CEO of Home Depot, is walking away with a $210 million severance package. Not bad for a company whose stock fell 8% during the boss’s six-year tenure.
And this occurs concurrently with Home Depot’s policy of cutting pa…
