MarketingVOX: Best known for “Survivor,” reality TV guru Mark Burnett is teaming up with MySpace to launch an interactive online/TV series aimed at shaking up the looming U.S. election, according to AdWeek.
The show, “Independent,” will start in early 2008. Contestants interested in becoming Ameri…
Archive for April, 2007
Friday, April 27, 2007
MySpace & Burnett to Launch Political Show
Cedergren to Head AKQA Amsterdam
MarketingVOX: Martin Cedergren has been hired by AKQA to serve as executive creative director in its Amsterdam office, reports AdWeek.
Cedergren previously served as creative director at the Swedish agency Forsam & Bodenfors, where he worked for 15 years. AKQA’s Amsterdam office will handle w…
ESPN Partners With Buckeyes Fan Site for Content
MarketingVOX: ESPN and a fan site dedicated to the Ohio State Buckeyes have signed a content-sharing agreement, reports MediaWeek.
The deal will have ESPN providing Ohio State team and player information, news and video to Bucknuts.com, an independently run fans site. In the other direction, Buckn…
Analysts: Google’s Software All About the Ad Revenue
MarketingVOX: Google’s various plays into productivity software are strictly about the potential ad revenue and not a move to take away market share from Microsoft, reports CNET.
That’s the opinion of two analysts who track the companies. Instead of actually being interested in encroaching on Micr…
French Connection Launches Social Network
MarketingVOX: U.K.-based Fashion brand French Connection has launched an ambitious social networking site dedicated “to self-expression in music, fashion and the arts,” according to Fashion.PSFK.com.
Called aNewMovement.com, the site is a picture-based networking site designed to attract music and…
Sony Launches Video-Sharing Site in Japan
MarketingVOX: Making the first step to challenging YouTube, Sony released plans to launch a video-sharing site in Japan today, according to Reuters. The online service, eyeVio, will be launched abroad if things go well in Japan.
Sony said it would closely monitor the content more closely than does…
Google/DoubleClick Could Mean Banner Ads 2.0
MarketingVOX: The purchase of DoubleClick by Google could bring new life to the banner ad format, opines David C. Churbuck at BusinessWeek.
Beyond the obvious business implications of the acquisition, Google could have more in mind for DoubleClick than to just keep it out of competitors’ hands. Go…
AOL Enters India and Betas New U.S. site
MarketingVOX: AOL has launched a version of its portal in India and is working on changes to its U.S. site as well, reports Reuters.
The Indian site was launched to capture the attention of that country’s growing online user base. It has most of the same features as the U.S. version.
In the U.S. A…
Local.com Offering Flat-Fee Premium Search Placement
MarketingVOX: For a flat annual fee marketers will be able to get specialized placement within search results on Local.com, reports ClickZ. According to one of the syndicated panel companies, Local.com’s market share of pageviews is roughly one quarter of one percent that of Google’s.
The $249 yea…
MySpace Sets Sights on China
MarketingVOX: News Corp.’s MySpace signed a licensing deal in China to allow entrepreneurs in the country to build a custom business through its technologies, an unconventional approach the company believes will put them ahead of at least 100 other companies competing for the Chinese social networ…
