MediaBuyerPlanner: The relatively new show The Tudors on Showtime, which features Jonathan Rhys-Meyers as Henry 8, has already been given a green light for next season, writes Broadcasting & Cable.
The Tudors premiere was the most expensive Showtime premiere ever.
The cable net has also picke…
Archive for April, 2007
Friday, April 13, 2007
Showtime Gives ‘Tudors’ Go-Ahead for Season 2
Study: Email Least Effective Tool for Luxury Goods Marketers
MediaBuyerPlanner: Email is the least effective vehicle for presenting a luxury brand image; better methods include direct mail, catalogs, phone calls and special events, says a new study by Echelon Marketing Group.
The study revealed that events are particularly effective: when invitations are se…
CBS Radio Sends Imus Packing
MediaBuyerPlanner: A day after MSNBC announced it would no longer simulcast Don Imus’s morning radio show, CBS has canceled the show, effective immediately, following statements Imus made concerning the Rutgers women’s basketball team.
CBS had originally suspended Imus for two weeks, but after nea…
U.K. Extends Junk-Food Ad Ban Beyond TV
MarketingVOX: The recent U.K. ban on TV junk-food ads aimed at children younger than 16 will be extended to magazines, the internet, newspapers, billboards and cinema, writes Ad Age.
The Committee on Advertising Practice, the industry’s self-regulatory body for nonbroadcast media, is bypassing the…
Yahoo Sports Close to Acquiring Rivals.com
MarketingVOX: Yahoo is close to acquiring college sports network rivals.com, its biggest sports acquisition since Broadcast.com, reports paidContent.org.
The price could reach an estimated $100 million, which is overpriced according to paidContent: “One exec involved in online sports acquisitions …
NBC, Affiliates Keep Eyes on New Media
MarketingVOX: NBC and its affiliates are maintaining a focus on new media usage and distribution despite slipping to third place in the ratings, reports MediaWeek.
The Futures Committee built by NBC and affiliate partners keeps all parties on the same page digitally. That includes a planned media …
Webby Awards to Honor Advertising
MarketingVOX: For the first time in its decade-long history, the Webby Awards has created prizes to honor advertising, reports AdWeek. The awards show, held in June, will honor winners in 15 new ad categories, including banners, campaigns and applications.
MDC Partners’s Crispin Porter + Bogusky a…
Lexus Test Drives 18-34 Demo with XBox 360 Patch
MarketingVOX: Taking advantage of the Xbox 360’s internet-linked real-time gameplay, Lexus is reaching out to players 18-34 via an arrangement with game developer Atari, writes MediaPost.
Atari, a subsidiary of France-based Infogrames Entertainment SA, this week launched a free downloadable test-d…
Music Labels Want Subscription iTunes Service
MarketingVOX: Once again unhappy with the amount of revenue they’re bringing in, the major music labels are asking Apple to adopt a subscription model for iTunes, reports the Financial Times.
Such a model, which would have users paying regular minimum fee in addition to paying per download, would …
Bud.TV’s Already-Low Audience Drops 40 Percent
MarketingVOX: Since drawing a mere 253,000 unique visitors in its February launch month, Bud.TV?now has even fewer viewers, having lost 40 percent viewership in March – down to 152,000, according to Ad Age.
The declining figures may in part confirm concerns that A-B’s age-verification measures are…
