MarketingVOX: Wireless community-builder startup Fon is taking over Starbucks’ T-mobile-powered hotspots across the country, reports Ad Age.
Starting in February, Fon launched a campaign called “Fonbucks,” where it gave away free Wi-Fi routers to Starbucks’ neighbors around the country. The reason…
Archive for April, 2007
Monday, April 30, 2007
Fon Invites All Wi-Fi Connected to Help Build Its Network
JupiterResearch Brings Yardstick to E-mail
MarketingVOX: After a recent report found that there is no industry standard for measuring e-mail, JupiterResearch decided to form the E-mail Measurement Accuracy Coalition, reports DM News.
“The group will try to build a framework that will accurately measure delivery and standardize definitions …
Phishing Ads Pulled By Google
MarketingVOX: Google has taken down ads that have been linked to efforts to steal people’s banking and other information, reports the Associated Press.
The paid ads appeared in searches for the Better Business Bureau and only affected Windows XP users. Google says it took down the ads and suspende…
WaPo Debuts Eco-Conscious Sprig.com
MarketingVOX: Washingtonpost.Newsweek Interactive is debuting Sprig.com, an eco-conscious shopping and information online resource, reports AdWeek.
The site will feature news, profiles and online video on living a green lifestyle and will focus on fashion, home and beauty.
“There really isn’t any …
Agency Revenue Up 8.8% to $28.2 Billion
MarketingVOX: U.S. agencies offering digital marketing services led the charge as overall agency revenue grew 8.8% to $28.2 billion in 2006, reports AdAge.
Billings from traditional advertising and media were up just 4.2 percent, reaching $13.1 billion. But income from marketing offerings rose $13…
Schmidt: Google Doing Well in China
MarketingVOX: Google is gaining market share in China and may give its office there more independence, reports The Financial Times.
Search market share in China, according to CEO Eric Schmidt, has grown faster in the last four months than during the preceding two years. It still trails the most po…
Utah Sees Buyer’s Remorse for Keyword Law
MarketingVOX: After some Utah firms sold the idea of passing a law that might benefit them at the expense of advertisers from out-of-state, the state legislature seems to be thinking it “bought a bill of goods.” Utah’s legislators are finding the idea of court challenges to their new trademark law…
Web 2.0 Websites Account for 12% of US Web Traffic
MarketingVOX: Web 2.0 websites accounted for 12% of all US web activity for the week ended April 7 – an increase of 2% compared with two years ago – according to a Hitwise study. Moreover, the market share of visits to those properties has grown 688% over the past two years.
The study was based on…
The Spiderman Trojan Horse
I have pointed out on these pages that the average US citizen gets hit with more than 5000 commercial messages a day. Everything from "I’d rather be driving a Titleist" to the logo on your watch. Your brain is under constant assault. You know it. We all know it….
Five Key Characteristics of Web Brands
The Web brand is useful, clear, simple, interactive, and most importantly, customer-centric.
“Google has knocked Microsoft off the top spot and been named the most powerful global brand of 2007,” Gemma Simpson wrote for Silicon.com in April 2007. “It’s the second year in a row a tech brand has bea…
