MarketingVOX: The New York office of Carat Fusion has added five new employees, including SEM veteran Randy Schwartz, to its roster, reports ClickZ.
The additions come as Carat seeks to significantly add to its search offerings in direct response to client requests.
Schwartz, formerly head of acco…
Archive for April, 2007
Thursday, April 19, 2007
Carat Fusion Builds Out Search Practice
PennySaver Coupons Come to Google Maps
MarketingVOX: Users of Google Maps will soon see PennySaver coupons when looking for local businesses, reports ClickZ.
PennySaver owner Harte-Hanks will provide information on local businesses to Google for inclusion in local search results. This deal does not involve payments on either side, eith…
YouTube Expands Demographic Data Reporting
MarketingVOX: YouTube will significantly expand the amount of demographic data it collects on those viewing videos on the site later this year, reports AdAge.
The plans were laid out by YouTube CMO Suzie Reider at the Advertising Research Foundation’s Rethink conference in New York. Reider says by…
Yahoo Promotes PayPal Checkout in Sponsored Search Results
firm indicated that Yahoo and PayPal have launched a new program to promote the use of PayPal’s Express Checkout, reports Search Engine Land.
Advertisers using both Yahoo’s Sponsored Search Results and PayPal’s Express Checkout service will now have a shopping cart icon displayed next to those spo…
24/7 Uses Google/DoubleClick Conflict to Gin Business
firm indicated that Interactive agency 24/7 Real Media has launched a new campaign to attract those not thrilled by Google’s acquisition of DoubleClick, reports MediaPost.
The campaign, running in a series of banner ads, is targeted at search marketers and publishers who might balk at the idea of …
Yahoo Sees Stock Drop on Disappointing Revenue Numbers
firm indicated that After reporting lower than expected revenue and profit numbers, Yahoo watched as Wall Street devalued its stock price by almost 12 percent, reports Reuters.
The drop in stock price came after Yahoo announced profit had fallen by 11 percent in the first quarter of 2007 to just 1…
Buyers Report on MTV’s ‘Branded Roadshow’
firm indicated that MTV held a surprisingly low-key “Branded Roadshow” presentation for media buyers in New York City, reports AdAge.
The presentation contained none of the pomp, circumstance or swag attendees might have expected from a network that seeks to be hip and cutting edge. What it did sh…
Experian Buys Hitwise
firm indicated that Information solutions company Experian today announced that it acquired internet market intelligence firm Hitwise for approximately $240 million. The transaction, which is subject to regulatory approval, will be funded from Experian’s cash resources and is expected to close in …
Study Reveals that Kids Multitask
firm indicated that A recent NPD Group report yields yet another justification for pairing Rugrats and SUVs across multiple media platforms. Children between the ages of two and 12 spend over a quarter of their free time participating in two or more activities at once.
The report also demonstrates…
Click Fraud Up to 14.8 Percent in Q1
MarketingVOX: Click Forensics released today industry pay-per-click (PPC) fraud figures from the Click Fraud Index for the first quarter of 2007. The overall industry average click fraud rate was 14.8 percent for 1Q07, according to the firm.
That rate was the highest reported for any quarter in th…
