MarketingVOX: Members of the ad and marketing industries gathered for the ad:tech Awards in San Francisco Wednesday evening, when a number of campaigns were honored for excellence. Three people also received Industry Achievement Awards for the first time in the history of the show, according to iM…
Archive for April, 2007
Monday, April 30, 2007
ad:tech Awards Industry Achievers
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BabyUniverse to Put Savvy Moms on BabyTV
MarketingVOX: Online baby merch retailer BabyUniverse Inc. has just agreed to broadcast segments of PBS TV’s “Real Savvy Moms” on its proprietary network BabyTV.com, reports Internet Retailer.
BabyTV will air of 31 half-hour episodes of “Real Savvy Moms,” which features three young mothers who int…
eToys Founder Han Starts Shopping Site
MarketingVOX: eToys founder Frank Han is starting a new shopping site and, hopefully, learning from past mistakes, reports The Associated Press.
Glimpse.com targets 20-30 year old women looking for a site that serves their fashion needs. Rather than focusing on cost-cutting, Glimpse.com will empha…
AdMob + WordPress = Blog Revenue
MarketingVOX: AdMob and Web2Txt have teamed up to allow WordPress bloggers to create mobile and ad-supported versions of their sites, reports TMCNet.
The WordPress plug-in allows for mobile-friendly versions of blogs driven off WordPress. It also includes AdMob code that lets publishers choose whe…
Microsoft Q1 Ad Revenue Jumps 23 Percent
MarketingVOX: Microsoft logged a 23 percent increase in online advertising revenue on its first quarter earnings statements, reports ClickZ.
The increase represents a significant leap ahead of goals set last year. Microsoft touts it as a win for the AdCenter platform, noting the company is better …
ABC Unveils New Look Website
MarketingVOX: ABC News has taken the wraps off a newly redesigned website that allows for community interaction and other Web 2.0-oriented functionalities, reports Lost Remote.
The new ABCNews.com features a cleaner, less cluttered design and a newly enhanced, simpler video player for watching TV …
Kajeet Chat Factory Targets Virtual Tweens
MarketingVOX: Pay-as-you-go mobile service provider Kajeet has landed in Whyville, a virtual world geared toward tweens, according to MediaPost. Instead of creating an event or a well-designed but understaffed virtual shop, the company is getting directly involved in citizen engagement.
In the Kaj…
CEO Eastman Departs Agency.com
MarketingVOX: David Eastman is stepping down as CEO of Agency.com less than a year into his tenure, reports AdWeek.
Chairman and founder Chan Suh will serve as interim CEO as Eastman transitions to the shop’s international expansion, which he will oversee, a newly created position at the firm.
Int…
JCPenney Turns Its Sales Around through E-Commerce
MarketingVOX: Surprisingly, hundred-year-old brick-and-mortar retailer J.C. Penney is in the company of the top five etailers, drawing 926,000 shoppers in its first quarter, according to Business Week.
Since Penney launched its website in 1994, selling just Power Rangers, the company slowly took p…
Vudu to Bring Any Movie to Living Rooms Instantly
MarketingVOX: A new box is eager to invade living rooms across the country. Called Vudu, its ultimately goal is to allow people to rent or buy a massive pool of films directly to the TV instantly without any kind of download delay, reports The New York Times.
However, Vudu still has challenges ahe…
