MarketingVOX: Despite news that ad revenue is slowing down, the Newspaper Association of America reports that traffic to newspaper websites continues to grow, reports MediaPost.
The NAA numbers show 59 million people visited newspaper websites in the first quarter of the year, up 5.3 percent over …
Archive for April, 2007
Wednesday, April 25, 2007
NAA: Online Newspapers Doing Better than Ever
BlueTie Opts for Partnership Over Ad Revenue
MarketingVOX: Instead of slapping ads on its free online email and calendar applications, BlueTie is partnering with other companies for user features, reports ClickZ.
BlueTie has partnered with Orbitz, MapQuest and OpenTable to have them provide features within its online software. Those partners…
Philips Wants to Be Your Mobile Concierge
MarketingVOX: Philips Electronics is launching a new service that lets you get local recommendations online or on your mobile device, reports The New York Times.
The service is dubbed Philips Simplicity Concierge and draws information from the Conde Nast database of service providers. It’s targete…
comScore: Users Just Not That Into Mobile TV
MarketingVOX: Both awareness of and interest in watching TV on a mobile device are low, reports MediaWeek.
The findings come from comScore, which surveyed over 2,000 mobile users. 41 percent of men and 59 percent of women said they were not interested in watching TV shows on their mobile devices. …
Consumer Packaged Goods Marketers Loving Online Ads
MarketingVOX: Spending by consumer packaged goods marketers on internet advertising is steadily growing, reports eMarketer.
The growing spending for online ads runs counter to the decreased funds they’re putting toward other media. The growth is part of an acknowledgment by food and drink marketer…
Marie Claire Questioned Over Podcast’s Edit/Ad Separation
MarketingVOX: A podcast produced by magazine title Marie Claire has come under scrutiny for what on the surface looks to be advertiser encroachment into editorial content, reports Women’s Wear Daily.
The podcast in question is sponsored by Unilever and Diesel and covers lifestyle and beauty tips. …
Eight Telltale Signs That Your Press Release Is Bullshit
Most working journalists have to deal with hundreds, if not thousands, of press releases that cross the transom every year. That’s more than they’re going to read, of course. And of the ones they “read,” all but a few are destined to receive a half-hearted skimming, followed by a click of the delete…
Social Media Participation is Not Optional for Brands
When last week I uploaded a presentation endorsing the importance social media, David Armano pointed out – tongue in cheek – that someone had forgotten to send me the memo that Web 2.0 was going down the drain. With this post on Daily Fix, I’d like to broaden the debate and get your views on my…
GE Wins ‘Most Admired’ Billing
Sunday, April 22nd was Earth Day. Time for companies to take stock of what can be done and to applaud what’s already being done Earth-wise…
This year’s Fortune 500 Ranking of America’s largest corporations has been published. What I focused on is the “Most Admired Companies of 2007.”
Fortune’s s…
Tuesday, April 24, 2007
Lime Launches Eco-friendly Ad Network
MarketingVOX: Environmental lifestyle site Lime has launched an ad network of similarly green-focused sites, reports MediaWeek.
Sites such as SavvyVegetarian, EcoGeek and others were chosen for how well they fit with the Lime philosophy. Brand extension has always been in the plans for Lime founde…
