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MarketingVOX: The slowing online ad growth at major newspapers is at least in part due to so many other news sources being available, reports the Wall Street Journal.
As newspapers report slower than expected online ad revenue numbers, analysts are looking at why that's happening. One reason is that advertisers are becoming more comfortable with placing their ads on blogs and other non-professional sites. Money that goes there is coming more or less directly from newspaper companies. The sheer volume of news sites, many from TV stations and even MySpace, means those dollars are being spread further or shifted dramatically.
The inability of newspapers to bring in significant money from non-classified sales, which are often upsells from print buys, is also cited as a problem. There's also the fact that traditional ad formats such as banner ads are less popular now.
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