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MarketingVOX: Both awareness of and interest in watching TV on a mobile device are low, reports MediaWeek.
The findings come from comScore, which surveyed over 2,000 mobile users. 41 percent of men and 59 percent of women said they were not interested in watching TV shows on their mobile devices. Usage of mobile TV remains very much in the early adopter stage and is primarily made up of young men. 65 percent of current mobile TV subscribers are men and 46 are under 35.
Price points and quality of video were the major reasons cited for the lack of excitement. The findings actually resemble attitudes toward the internet back in the mid-90's.
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