MediaBuyerPlanner: Clear Channel’s profits rose 5.6 percent in Q1 07, to $102.2 million, with total revenue up 8 percent, the company announced last week.
Its earnings exceeded analysts’ estimates by more than 33 percent, writes MediaPost. Outdoor ad revenue rose 15 percent and radio revenue rose …
Archive for April, 2007
Monday, April 30, 2007
Clear Channel’s Q1 Profits up 5.6 Percent
Metro Newspapers Suffer Greatest Losses
MediaBuyerPlanner: For the fifth consecutive reporting period, overall newspaper circulation has experienced steep losses. According to the Newspaper Association of America, for all papers reporting daily circulation, daily circ. fell 2.1 percent and Sunday circ. dropped 3.1 percent.
Some of the s…
Growth of Digital Billboards Outpaces Other Outdoor Segments
MediaBuyerPlanner: Alternative out-of-home media spending surged 27.0 percent to $1.69 billion in 2006 and is projected to grow at an accelerated 27.7 percent rate in 2007, according to a study from PQ Media.
The study, the company’s first in-depth analysis of the media segment, found that of the …
Loyalty Program Participation Less than Stellar
MediaBuyerPlanner: The active number of participants in loyalty programs hovers at just under 40 percent, according to a new report from loyalty marketing consultancy Colloquy.
Participation in loyalty programs has reached 1.3 billion, with the average U.S. household belonging to 12, the report fo…
PRC Denies Catalog Mailers’ Request for More Time
MediaBuyerPlanner: The Coalition of Catalog Mailers’ request that the PRC delay implementation of the new Standard Mail flat rates, in order to hear more testimony from catalogers on the difficulty they will have in adjusting quickly to the new rates, has been denied.
The PRC ruled that new eviden…
RAB Adopts Strategic Plan to Energize Radio Advertising
MediaBuyerPlanner: The Radio Advertising Bureau has adopted a three- to five-year strategic plan to re-energize the radio advertising market.
The plan, which is being called a working draft, will focus on steering more dollars into radio through long-term, solutions-based client relationships, imp…
‘Victoria’ to Relaunch Next Fall
MediaBuyerPlanner: Victoria magazine, the women’s home and lifestyle magazine that Hearst shuttered in 2003, is being relaunched thanks to a partnership between Hearst Magazines and Hoffman Media.
Hoffman will handle editorial, production, distribution and advertising for the magazine. Hearst will…
‘Jane’ Bares It All Online
MediaBuyerPlanner: Conde Nast’s Jane saw increased subscriptions from its website – as well as big traffic and page view increases – after the website backed up a print spread on breast health with photos of women baring their breasts.
The current issue of Jane includes a four-page guide to breast…
Magna: Clutter down on Broadcast Nets
MediaBuyerPlanner: Broadcast clutter has actually declined slightly since last year. It dropped an average of 8 seconds to 16 minutes and 29 seconds for dramatic series and an average of 5 seconds to 8 minutes 24 seconds for comedies, according to a new study from Magna Global USA.
NBC, however, a…
Buyers, Sellers Move Closer on DVR Data, Commercial Ratings
MediaBuyerPlanner: It’s beginning to look as though media buying agencies and broadcast networks may not be facing the pitched battle about what currency will be used in the upfront as was originally thought.
Several off-the-record conversations with agencies and broadcast network sales executives…
