MediaBuyerPlanner: Sirius Satellite Radio will be offered as a factory installed option on the 2007 MINI Cooper and MINI Cooper S hardtops beginning in June. The option includes a lifetime subscription, transferable with the car from one owner to the next, for $950 (unlike Rolls Royce buyers who receive Sirius free for life)

Upgrades are available as part of an upgraded Audio Pack that also includes MINI's Hi-Fi sound system, for an MSRP of just $1,400, according to Sirius.

Related stories:

• Study: XM/Sirius Merger Would Not Increase Program Offerings
• Analyst: XM, Sirius Merger Likely to Pass Regulatory Hurdles
• Interactive Billboards Run Personal Ads to MINI Drivers
• Volvo to Factory Install Sirius Radios
• Encrypted Mini Ads For Owners Eyes Only
• VW's Will Sport Sirius Radios
• Buy a Rolls-Royce, Get Sirius Free Forever
• Mini Launches 'Word-of-the-Day' at Pumps