MarketingVOX: The ranking of a website within organic search results could be adversely affected by the paid search strategy involving that site, reports Search Engine Land.
The report comes as the result of a patent filing from Microsoft. The algorithm laid out in the patent would filter search r…
Archive for March, 2007
Thursday, March 1, 2007
Microsoft Patent Hints at Paid Search Affecting Organic Results
Italian Clothing Features Unique SMS Codes for Flirting
MarketingVOX: In Rome, a new clothing line called Shyno features a new tech-savvy way for people to flirt with one another.
“Shyno is selling t-shirts emblazoned with unique SMS codes. So if you see someone you fancy, you go to Shyno SMS site and shoot off your timid little missive of love to your…
Microsoft: Google Revenue Spurred Us to Action
MarketingVOX: When Microsoft realized Google was making money hand over fist from selling advertising it made the company realize it could no longer take its position in the PC market for granted according to the Associated Press.
While some of Microsoft’s recent moves have been the same as those …
Wired Explores Our ‘Snack Culture’
MarketingVOX: A cover story in Wired explores the current embrace of the snacky, one-minute entertainment in pop culture, found in everything from movies and TV to video games and songs.
“Music, television, games, movies, fashion: We now devour our pop culture the same way we enjoy candy and chips…
Inc(RED)u(LESS) About Project (RED)
An interesting response to the ubiquitous (RED) campaign kicked off yesterday in San Francisco. The BUY (LESS) campaign–with its tagline “Shopping Is Not a Solution” and the pointed domain name of BuyLessCrap–is spearheaded by words pictures ideas (WPI) and Romantic Static as a direct…
Strange Bedfellows in the War on Piracy
Dear CMO: The exigencies of rapidly evolving markets often create strange bedfellows. One look no further than the wild west of the entertainment industry to see as many examples as you care to read.
Apple suggests DRM-free music to the major labels, which are desperate to find a way to save thems…
Consumer Product Rebates: Enticements or Scams?
Rebates can be great incentives, but are they worth the consumer’s effort? Are the companies legitimate in these marketing ploys?
Frankly, I’m not so sure. When we purchased a warranty replacement laptop for my son, they featured a Canon Pixma MP160 for $89.99. The lure of a $50 mail-in rebate and…
