“What do women want?” may seem like the eternal quandry, but it doesn’t have to be — especially with regard to consumer behavior. Sometimes it is the easiest answer that escapes our over-thinking brains. (Now, as far as what women want in relationships, there are gazillions of books to choose from….
Archive for March, 2007
Thursday, March 29, 2007
How to Discover What Women REALLY Want
Continue reading "How to Discover What Women REALLY Want"
ANA Survey: What Are the Top Issues for Marketers?
The top concerns on the minds of senior marketing executives are “integrated marketing communications” and “marketing accountability,” according to a recent study by the Association of National Advertisers. Guess which one of these two jumped to #1 from #4 last year?
The ANA asked over 100 senior …
Wednesday, March 28, 2007
Sirius Comes as Option in MINI Coopers
MediaBuyerPlanner: Sirius Satellite Radio will be offered as a factory installed option on the 2007 MINI Cooper and MINI Cooper S hardtops beginning in June. The option includes a lifetime subscription, transferable with the car from one owner to the next, for $950 (unlike Rolls Royce buyers who r…
Sharper Image Names New CEO
MediaBuyerPlanner: The Sharper Image has appointed Steven A. Lightman, former president of Crosstown Traders Inc., to replace Jerry W. Levin as CEO.
Levin, who was named interim CEO after founder Richard Thalheimer left in the wake of steadily declining sales, will remain as chairman, writes DM Ne…
Land Rover Buyers Get Sirius
MediaBuyerPlanner: Land Rover and Sirius Satellite Radio today announced that Sirius is available as standard equipment on the flagship 2007 model year Range Rover and Supercharged Range Rover Sport.
Sirius will also be available as a factory installed option on the new LR2 that goes on sale in th…
FCC Approves Univision Sale, with Conditions
MediaBuyerPlanner: The proposed sale of Univision to Broadcasting Media Partners, a group of private equity companies,? has been approved by the FCC, though Univision was required to agree to certain conditions.
Univision agreed to pay a $24 million fine for violating children’s programming regula…
Hallmark Ad Revenue, New Advertisers, Ratings Up
MediaBuyerPlanner: Both advertising revenue and ratings are up significantly over a year ago at Hallmark Channel, giving the network a full head of steam as it moves into the upfront season.
Hallmark boosted ad revenue by 28 percent in the fourth quarter of 2006 compared to the same quarter in 200…
‘Child’ Follows Trend, Ceases Print Operations
MediaBuyerPlanner: Yet another magazine is following the footsteps of several that have recently closed down their print operations while maintaining a working website. On Monday, Time Inc. announced that it was shuttering the print edition of Life magazine. This spring, a Meredith Corporation pub…
Analyst: Hollander’s Exit May Mean More CBS Radio Station Sales
MediaBuyerPlanner: CBS Radio may be exploring the further reduction of its radio portfolio in 2007, believes Bank of America securities analyst Jonathan Jacoby.
According to Jacoby (via Radio Ink), CBS Radio chief Hollander’s exit could mean more radio asset sales are on the way.
Related stories:
…
XM NavTraffic Soon Available in 50 Major U.S. Markets
MediaBuyerPlanner: XM’s real-time XM NavTraffic satellite information service for GPS navigation is expanding, adding six new markets beginning March 31. That will bring the total number of major North American markets served by XM NavTraffic to 50.
For the first time, XM NavTraffic subscribers in…
