MarketingVOX: Popular video blogger Ze Frank is ending his video blog The Show after a one-year run, with Dewar’s agreeing to sponsor the final episodes as well as the show’s archives.
The Dewar’s sponsorship of The Show, which attracts 100,000 viewers a month, was struck by video service Blip.tv,…
Archive for March, 2007
Thursday, March 15, 2007
Dewar’s Sponsors Final Episodes of Ze Frank’s ‘The Show’
MobiTV, NBC Partner for Mobile Full-Length Video
MarketingVOX: A new deal between mobile service MobiTV and media conglomerate NBC Universal will provide full-length primetime programming available to wireless users on-demand, according to the companies.
The partnership will have MobiTV create five new channels for ad-supported programming from …
Ask.com Launches Guerrilla Effort against Google in U.K.
MarketingVOX: Ask.com has launched a guerrilla marketing campaign in the U.K. to curb Google’s 75 percent market-share dominance there, according to CNET.
Posters showing a hand holding a megaphone and urging people to “Stop the Online Information Monopoly” recently began appearing in London subwa…
Hitwise: MySpace Competitors’ Traffic Rising
MarketingVOX: MySpace is still the whale in the social-networking pond, but some smaller sites are undergoing some encouraging growth.
Hitwise’s Lee Ann Prescott tracked the traffic share for the top 20 social networking sites in February and found that MySpace accounted for 80 percent of the traf…
Wieden Out of Running for Nike’s ‘Running’
MarketingVOX: Wieden & Kennedy has signaled that despite a long-term and ongoing relationship with Nike, it will not compete for a new subset of work from the shoemaker, according to AdAge.
Nike is looking for an agency to work on its newly created “Running” shoes, a category that has come about b…
Google Amends Privacy Policy to Ease Concerns
MarketingVOX: To address concerns over the privacy of users’ search histories, Google has announced a significant change to how long it will store identifiable information, reports the New York Times.
Whereas before Google indefinitely stored information that tied searches to specific computers, e…
Monster Partners with Adicio for Web Classifieds
MarketingVOX: A new agreement between jobs site Monster.com and software firm Adicio will have Monster providing classified ads to the websites of 250 U.S. newspapers, reports Reuters.
Adicio now provides the technology used by the Wall Street Journal, San Diego Union-Tribune and Seattle Times for…
eMarketer: Auto Industry Pouring Money into Digital
MarketingVOX: With $21 billion in overall ad spending, the automotive industry is still the largest U.S. advertising category. Where its ad dollars go often determines where others’ marketing budgets follow.
The automotive category, consisting of manufacturers, dealers and after-market vendors, wi…
Microsoft Unveils ‘MySpace for Financial Pros’
MarketingVOX: Microsoft has announced that users of its Dynamics applications (formerly Microsoft Business Solutions) will soon be treated to a series of social-networking sites, with the first aimed at financial professionals, SpannerWorks reports.
The site will feature standard social-networking…
TNS: Ad Business Flat in 2006 Despite Online’s Success
MarketingVOX: Online advertising jumped sharply, but the overall state of ad spending is flat, according to yearend 2006 figures reported by TNS Media Intelligence, ClickZ writes.
Online ad spending grew 17.3 percent in 2006, to $9.8 billion, or 6.5 percent of all ad budgets. The growth, according…
