MarketingVOX: MySpace will debut its first original short-form video series, titled Prom Queen, from newly formed media production firm Vuguru, headed by former Walt Disney chief Michael Eisner, reports the Financial Times.
Prom Queen debuts this Sunday. New episodes will run each day, each one la…
Archive for March, 2007
Friday, March 30, 2007
Eisner’s ‘Prom Queen’ to Debut on MySpace
MTV Creates ‘Pimp My Ride’ Virtual World
MarketingVOX: Following on the heels of other similar executions, MTV will create a virtual world for its “Pimp My Ride” show, reports Reuters.
MTV has already created a virtual extension of Laguna Beach and a second, original one called Virtual Hills. The new one will be modeled after the real Va…
Menu Foods’ Apology Goes to the Dogs
I’ve been watching intently to see how Menu Foods (the manufacturer of wet dog and cat food sold by the millions under private label brands at major stores such as Petco and Walmart) is stepping up to help their customers with the growing illness and losses of their beloved pets. This page on their…
Thursday, March 29, 2007
NBC Sliding Down Spring’s Slippery Slope
MediaBuyerPlanner: NBC, despite a promising fall, has slumped in the spring; all four of its mid-season shows flopped and even its stronger veteran programs seem to have weakened.
Two weeks ago, the network managed to slide to an average 3.3 adults 18-49, down 3 percent from a 3.4 last year at the…
L.A. Billionaires May Still Have Shot at Tribune Co.
MediaBuyerPlanner: The Tribune Co., which was expected to announce this week that it was selling itself to real estate mogul Sam Zell, has responded to a request for additional financial information from Eli Broad and Ronald Burkle.
The response could mean that the negotiating process will be reop…
Sears Puts Media Buying and Planning Up for Review
MarketingVOX: Sears Holdings, the parent company of both Sears and Kmart, has put its media buying and planning duties up for review, reports AdAge.
The review comes as the company looks to “improve efficiencies” at both retail outlets. WPP Group’s MindShare and MEC Interaction currently handle th…
ANA: Integration Beats ROI as Top Marketer Issue
Integration has surpassed marketing accountability (ROI) as the top issue confronted by marketers, according to the annual survey of the Association of National Advertisers.
Integrated marketing communications – which was in fourth place last year – is now top of mind for marketers, writes MediaPo…
GoTolt Shows How Online, Cable Viewing Differ
MarketingVOX: Usage of the same ad-supported video content differs greatly depending on whether it’s consumed on cable or over the internet, writes MediaPost, citing findings from GoTolt Media, a company that serves ad-supported video-on-demand for both online and cable operators.
GoToIt’s busines…
Pepsi, Intel Sign on to MTV Mobile
MarketingVOX: Viacom announced that Intel and Pepsi have both signed on as sponsors of the delivery of programming to mobile phones, reports Reuters.
The two companies will sponsor mobile video delivery of content from MTV and Comedy Central to mobile devices. They’ll receive placement alongside t…
Roehm Accuses Wal-Mart of ‘Smear Campaign’
MarketingVOX: The fight between marketing exec Julie Roehm and her former employer Wal-Mart got a bit uglier Wednesday when she issued a statement saying she is a victim of a “smear campaign,” writes the Associated Press.
Roehm challenged Wal-Mart’s allegations of certain improprieties, such as ha…
