MarketingVOX: Speaking at an OMMA conference panel session, BitTorrent VP Eric Patterson said the company is planning an ad-supported TV program website, reports MediaPost.
Patterson was mum on further details, but an ad-supported site that offers TV programs for download would primarily compete a…
Archive for March, 2007
Wednesday, March 21, 2007
BitTorrent Signals TV Programming Site Plans
ECD and Star of Subway Viral Ajello to Leave Agency.com
MarketingVOX: Tom Ajello, Agency.com’s ECD in New York, has become the latest executive to leave the shop, writes AdWeek. He will stay on into April to help during the transition to a new ECD.
Agency.com has suffered a string of high-level departures since Don Scales resigned as CEO in February 20…
Blodget: Google Should Buy SpotRunner
MarketingVOX: Speaking at the OMMA conference in Hollywood, blogger Henry Blodget said Google should – and predicted it would – buy automated TV spot creation agency SpotRunner, reports CNET.
The reason behind his prognostication: SpotRunner does for TV exactly what Google does for internet advert…
MyShape Takes Guesswork out of Online Clothes-Shopping
MarketingVOX: New women’s apparel retailer MyShape hopes to remove the guesswork out of online shopping caused by inconsistent sizing between brands and retailers, according to Springwise.
When customers sign up at the website, they enter their measurements and MyShape’s patent-pending ShapeMatch …
Neo@Ogilvy Loses Its North American CEO
MarketingVOX: Eric Wheeler has left Neo@Ogilvy, giving way to chief operating office Greg Smith as his successor. Wheeler, who served as North American CEO for a year, was confirmed by Ogilvy to no longer be in that position, but the agency wouldn’t comment further, AdWeek reports.
Smith will repl…
Teens Embrace Innovative Mobile, Interactive Marketing
MarketingVOX: Teen-focused shopping tech is hitting the marketplace, and teenagers are adopting it to get the automotic cool-factor associated with a new technology, according to USA Today.
For a recent mobile pull coupon campaign, for example, in which shoppers text a code found on store signs to…
Rubel: AJAX to Eliminate Pageview as Metric
MarketingVOX: Speaking at a conference of AJAX devotees, Steve Rubel once again declared how the web-authoring technology will impact web metrics, reports InternetNews.
Rubel’s comments come from a presentation at AJAXWorld, a gathering of web professionals focused on the technology. AJAX, because…
Yahoo Launches Mobile oneSearch Near and Far
MarketingVOX: Previously only available to customers of a handful of mobile carriers, Yahoo’s oneSearch is now accessible more widely, according to Search Engine Land.
The mobile search platform is available to 85 percent of all web-ready devices either as part of Yahoo’s Mobile 2.0 or through Yah…
Online Widgets Booming in Popularity
MarketingVOX: Whether from Twitter, MyBlogLog, or embedded YouTube videos, widgets are all the rage these days on blogs and websites. And as widgets become more popular, online heavyweights such as Yahoo and Google are starting to notice, Ad Age reports.
Yahoo will release the next version of its …
First Google Earth, Soon Google Universe?
MarketingVOX: Google engineers hope to end the arduous process of transferring massive quantities of data – which can literally take weeks to upload via the internet – with something affectionately called “FedExNet” by the scientists who use it, reports Wired News.
Last week, Chris DiBona, the ope…
