MarketingVOX: Apple didn’t have an exhibit at this week’s CTIA Wireless 2007 conference in Orlando, but its iPhone was the product that had everyone buzzing.
AT&T’s chief operating officer, Randall L. Stephenson, informed the conference’s 40,000 attendees that over a million consumers have as…
Archive for March, 2007
Friday, March 30, 2007
iPhone Talk of Show at CITA Wireless Conference
Dewar’s Continues ‘109-Year Sponsorship’ of Onion News Network
MarketingVOX: Liquor brand Dewar’s is continuing its sponsorship of The Onion News Network – a partnership that has lasted 109 long years, writes ClickZ.
The Dewar’s long-lived sponsorship is, of course, tongue-in-cheek – along with the rest of the Onion’s content. The five-second pre-roll and 20-…
Miva Beats Google, Yahoo to Land Conde Nast U.K. Account
MarketingVOX: Online ad network Miva has won the pay-per-click account of Conde Nast Interactive U.K., besting Yahoo and incumbent Google, writes paidContent.
The agreement covers all 12 Conde Nast U.K. sites,?including Vogue.com, GQ.com, Glamourmagazine.com, CNtraveller.co.uk, Vanityfair.co.uk an…
Carat Digital Makes Gains in Interactive TV
MarketingVOX: Carat CEO David Verklin has managed to not only grow his Carat Digital shop but also engage the entire industry in a discussion, according to MediaPost.
Carat regularly convenes what are called Digital Exchange sessions with Verklin and the heads of other interactive agencies. The se…
Google Competitors Come in All Shapes and Sizes
MarketingVOX: Google’s search competition is not simply confined to the other big two players – it comes in all shapes and sizes, according to The Motley Fool.
When it comes to making online publishers money, Google would be wise to remember that it’s not just competing against Microsoft and Yahoo…
YouTube Adds New Features, Live Chat
MarketingVOX: YouTube has added new features, including the capability to customize colors and content on personal profile pages, and a new TestTube area where users can experiment with new YouTube features.
The first offerings in TestTube focus on live chat and adding audio features to videos, We…
Forrester: Email Marketing Still Works
MarketingVOX: As marketers look for new and creative ways to reach customers, a new report from Forrester assures marketers that email is still effective.
Though email campaign click-through rates are the same as in 2003, email recipients are spending more, Reuters writes, citing Forrester data. C…
Cadbury Assigns Digital Work to VML
MarketingVOX: Beverage company Cadbury Schweppes has consolidated its digital advertising work with VML, reports AdAge.
The agency will now handle all digital strategy, development and production for Cadbury’s brands, including Dr. Pepper, 7Up and Snapple.
VML won the work after competing against …
Online News Readers Pay More Attention Than Print Readers
MarketingVOX: Results from a new survey debunk the myth that web surfers quickly skip over content, finding that online news readers consume more information than print readers.
The EyeTrack07 survey by the Poynter Institute discovered that, on average,?online readers get through 77 percent of the…
DoubleClick Sale Could Spook Publishers
MarketingVOX: While the advertising world buzzes about the possibility of acquisition of DoubleClick, the possibility exists that such a sale could sour current publisher deals, writes ClickZ.
Right now, for example, AOL uses DoubleClick for ad delivery on its network. That relationship was extend…
