MarketingVOX: While seeing gains from online ads, newspaper publishers have reported worse-than-expected ad revenue numbers for February, reports The New York Times.
USA Today’s revenue is down 14 percent. The New York Times Company’s revenue is down six percent. The Tribune Co. and McClatchy both…
Archive for March, 2007
Tuesday, March 27, 2007
Newspaper Ad Revenues Dropping Fast Now
Google Wooing Politicians – and Their Ad Money
MarketingVOX: A group of political and advocacy group consultants recently got a sales pitch from Google highlighting what the company can do for them, according to the Los Angeles Times.
Google spoke to about 80 consultants about how its products, from the core search engine to YouTube, can be us…
Sullivan: Mobile Search about Ready for Primetime
MarketingVOX: With all three major search engine companies offering new and shiny mobile search features, the platform could finally be ready for prime-time, according to Danny Sullivan writing in AdAge.
With a bevy of new products being offered and new, more user-friendly interfaces being built t…
MillwardBrown: Video Ads Great for Brand Recall
MarketingVOX: Video ads within online TV programming is great for brand awareness but repetition is watering that awareness down, according to a new study from MillwardBrown, reports ClickZ.
The study comes as more TV networks are putting their programming online and shows that advertising within …
Madison Avenue Needs a Lot More Than a Wakeup Call
Wall Street Journal marketing reporter Suzanne Vranica notes that Weiden + Kennedy’s recent dismissal by Nike is “a digital wake-up call for Madison Avenue, which has been slow to embrace digital media.”
“Gone are the days of one shoe, one advertising campaign. Now you’ve got to engage consumers o…
‘Blogger Boomers’: Now What?
This blog turns one year old this week. I’ve already celebrated the occasion–back in January, on the one-year anniversary of its conception, with an article Seven Lessons from a Blogging Year, that ran in the MarketingProfs newsletter. But since then,I’ve noticed a whole bunch of birthday…
Building a Global Brand: Start by Educating Your Customers
Debra Guzov of Guzov Ofsink LLC , a New York-based international law firm, takes the personality of each new marketplace into account when building the company’s global brand.
“To establish our brand overseas, we selectively market by going to conferences domestically and overseas where we will be…
Monday, March 26, 2007
Music Publishers File Suit against XM
MediaBuyerPlanner: XM Satellite Radio’s service allows customers to digitally copy songs, infringing on the copyrights of members of the National Music Publishers Association, according to a lawsuit filed by the NMPA last Thursday.
Filed in New York, the suit alleges that XM is engaged in massive …
Subscriber Photos Grace Cover of ‘Wired’ July Issue
MediaBuyerPlanner: In an unusual partnership, Wired magazine and Xerox are launching an integrated marketing program that offers subscribers the chance to receive an issue of the magazine with their own photos on the cover.
The campaign was inspired by Wired’s July cover story on the future of per…
UPS Launches ‘Delivery Intercept’ Service
MediaBuyerPlanner: UPS has launched a new service that will allow customers to intercept or reroute sent packages before they are delivered, writes CNET.
By calling or visiting the company’s website, customers can change the delivery address or halt delivery of a package, at any time. According to…
