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MediaBuyerPlanner: A new IPTV based digital signage system has been installed in Marina Square shopping mall, one of Singapore's most popular malls.
The network, from 1-2-1VIEW, includes 10 displays with screen sizes ranging from 42 to 50 inches, were installed in the busiest parts of the shopping mall, youth-oriented shopping area Groove Nation, and the food court, according to the company.
Marina Square shopping mall has 700,000 square feet of retail space with more than 250 shops and close to 2 million visitors monthly. The food court alone attracts up to 250,000 people a month.
The IPTV-based system enables remote scheduling of content by date, time and individual screen.
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