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Jeanne Bliss Jeanne Bliss   Bio
03.19.07

Customer Complaints in Action: Dumping the Cable Guy

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Either the day we've all been waiting for is here, or we're crawling faster than we thought in some parts of the world toward becoming customer-focused. In this account, we see that after an avalanche of poor service complaints from customers, Time Warner Cable Inc. disconnected its chief cable guy in Southern California.

cableguy.gif

Sing Hallelujah!

Who would have thunk it that customers could actually impact their cable guy? On the watch of Roger Keating, the regional executive for Southern California, complaints in Los Angeles nearly tripled since October to 1,732 from the same period a year earlier. More than 10,000 people have canceled their subscriptions since October.

RogerKeating.jpg

The major culprit was the basic blocking and tackling of delivering cable service: the wait times were long and humans couldn't be reached.

Talk about a "duh" moment. Applause all around for making the change. But the question still lingers... what took them so long?

Companies just don't have their fingers on the pulse of their customers' experience closely enough to know and manage the obvious signs of discontent. (They were probably waiting for the survey to tell them.) If they had just taken a good hard look at their customer losses and the complaints associated with them - this customer hemmoraging could have been stopped (or at least improved) long ago.

The cable company put two folks in to replace Keating. Let's just hope they've got the heart to listen to their customers, and a swifter hand on the controls to do something about it!




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Comments

Let's hope the two who replace Keating don't result in customer service that is twice as bad.

For whatever reasons, and mostly I think those reasons are bad hires, bad emloyee pay and cost cutting in what are considered non-essential (everything not sales), customer service seems to be a low priority for large and sometimes small businesses. At the end of the day, I think businesses would actually make more money if their first and foremost efforts were directed and focused on customer service.

Posted by: Lewis Green | 03.19.07

Don't count on cable service getting better any time soon. I actually had a customer service rep at RCN tell me last week, when I called to try and figure out why a friend was having trouble connecting to the Internet: "We don't support cable connections."

Right, we just sell them and send bills for them.

The disconnect in customer service is so basic.

The first thing people want to hear is "I'm sorry you're having a problem. Let's see what we can do to solve it for you quickly."

When was the last time any company's customer service rep said that to you?

Posted by: B.L. Ochman | 03.19.07

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