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The MarketingProfs Book Club's Group Review for our current segment featuring The Origin of Brands, is now open! For those of you new to our Book Club I've included some information below. For returning Book Club veterans, you can hop on over and jump into a discussion (or two). The discussions can be accessed at your leisure and run 24/7.
As we said when we launched the Book Club, the purpose is sharing knowledge and bringing marketers together to focus on an exchange of ideas. While the book informs us and provides insights, the discussions in Group Review benefit us in our strategic and tactical day-to-day work. And rumor has it the discussions make us smarter, too. Yeah, I probably started that rumor.
Have questions? I have answers....
How do I get started? It's as easy as 1-2-3:
#1: Go to the Book Club Entry Page by clicking here.
#2: Log-in with your email and PW: if you’re already a member of MarketingProfs, just sign-in with your email and password, if not you can register for free.
#3: Start chattin’ with other bookworms: all the discussions start below the poll.
What's there to do at Group Review? Why you can...
Take a poll: Tell us in the click of a mouse what you thought of the book.
Load your profile: Everyone who is registered automatically gets a profile page. You can self-promote to your heart’s content in your profile. Or you can leave your profile blank.
Submit a book review: One of my discussion threads is asking for feedback on the book. Take two sentences or two paragraphs and give us your "take”.
Immerse yourself in a discussion…or two: Book Club is absolutely democratic in that anyone can start a discussion thread; but I encourage you first take some time to view the current discussions--you might find they’ve hit on a topic you want to discuss.
Start a discussion of your own: Just click on “Ask A Question" and seconds later--you’re live! If you begin a discussion please do check back several times during the day to see what has evolved. After all, you started all that chatting!
Get to know other marketers: Every time you start a discussion or post a comment, your “community name” is visible. Your community name hyperlinks to your profile so you get to learn about the people you’re talking with and maybe even meet some new colleagues.
Does your opinion on the book really matter? It really does! We’re already chatting over there but Book Club just isn't the same without you. C’mon over!
Helpful links for members and the media:
For more information on the book club, go here.
For a Q&A with this segment's featured authors, go here.
Have questions not covered in our FAQs? Send an email to: bookclub@marketingprofs.com
Need technical help accessing or navigating Group Review?: Send an email to: exchange@marketingprofs.com
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Comments
Update so far: What are we chatting about right now? Valeria's talking corporate expansion meets gardening, I'm being a little divergence devil, Mack's talking pencils (and erasers), David's chatting missing links (and whether we should be ditching tried-and-true brands) and Denny's giving us a toothpaste quiz.
What's more? Mark is talking (blue) oceans, Victor's bringing it back to books and Doug is looking at iPhones.
And Al & Laura are insighting us on diverging and Darwin. Phew! Just another day at Book Club (sure glad I had an extra cup of coffee this morning :-) "See" you there!
Posted by: CK | 03.20.07
Hurry on over to the book club discussion threads, Al & I can't wait to hear what you think about our book and divergence vs. convergence! One guy has a great new idea for a toothpaste divergence brand!
Posted by: Laura Ries | 03.20.07