|
MarketingVOX: A post on the blog of Wieden + Kennedy's London office has caused some industry hand-wringing, reports AdWeek.
The post is an overview of the visit by Wieden and other agency executives to Nokia's Finland headquarters. The group was arriving to hear a presentation from Nokia related to the pitching process they're all involved in.
While there was no secret or other information shared in the post beyond the food eaten and such, other execs who attended aren't thrilled. That's because although agency blogs are becoming commonplace, they usually refrain from covering actual business practices such as pitches.
Wieden + Kennedy stated that while the blog entry probably wasn't the best idea, there was no harmful information shared. Neil Christie, managing partner of the London office, says it simply provides yet another view into the agency's operations, which is the intent of the blog.
Related stories:
|
