MediaBuyerPlanner: Since Discovery Communications’ new CEO David M. Zaslav took over the helm of the underperforming company, he has been actively reshaping and streamlining operations. In its latest move, Discovery has said that it will buy out Cox Communications, one of its part owners.
The $1.2…
Archive for March, 2007
Friday, March 30, 2007
Discovery Gives up Travel Channel
Merrill Lynch: Upfronts Should Bump up 3-5 Percent
MediaBuyerPlanner: The networks will have the advantage in the upcoming upfront negotiations, and sales will be stronger than last year, Merrill Lynch analyst Jessica Reif Cohen believes.
Total dollars should rise about 4 percent to $8 billion for the four major networks, she said in a report issu…
Nielsen: Commercial Ratings Arrive, for Real, May 31
MediaBuyerPlanner: Beginning on May 31, Nielsen will begin releasing its commercial ratings, or average ratings for commercial minutes aired within a single program.
Nielsen has said that commercial ratings shouldn’t be used as currency until after the summer, so that buyers and sellers have time …
USA Announces Fall Season Shows
MediaBuyerPlanner: USA Network, which has easily outpaced its ad-supported cable competition year-to-date, has announced its slate of shows for the 2007-08 season, including five new dramas.
Potential series include two FBI dramas (titled The Negotiator and Family Values), a series about a mid-lif…
Sirius & Chrysler Launch ‘Backseat TV’
MediaBuyerPlanner: Sirius Satellite Radio and Chrysler Group have announced a partnership, but not for the auto manufacturer to install Sirius radios. Rather, Chrysler will offer Sirius Backseat TV in some of its 2008 vehicles.
Backseat TV will offer three channels of programming, writes Mediaweek…
Billionaires’ Last-Minute Bid for Tribune Tops Zell’s Offer
MediaBuyerPlanner: Ron Burkle and Eli Broad have made a last-minute bid for the Tribune Co., after having requested additional financial information earlier this week. Their offer topped the offer from real estate magnate Sam Zell by a dollar a share.
According to someone with knowledge of the off…
Macy’s Targets College Girls with Design Contest
MarketingVOX: Macy’s new marketing effort targets college-aged students to promote its American Rag fashion apparel brand for young women, writes Promo Magazine. The retailer is hitting eight campuses nationwide with a peer-to-peer campaign and contest to reach fashion-forward girls.
Brand ambassa…
iTunes Lets Buyers ‘Complete’ Their Albums
MarketingVOX: Apple is hoping more people will buy not just single songs but entire albums through iTunes with the launch of its new “Complete My Album” feature, writes the Associated Press.
The new offering will give buyers a $.99 credit if they buy the rest of the album after buying a single. Cr…
Mochila AdMatch Launched for Small Web Publishers
MarketingVOX: Mochila, a startup that facilitates the sale and distribution of editorial content, has launched Mochila AdMatch Channels, a new product that allows web publishers to build customized content feeds, writes MediaWeek.
The new product will allow editors and smaller web publishers to pi…
Microsoft Launches Deepfish Mobile Browser
MarketingVOX: This week at the Emerging Technology Conference in San Francisco, Microsoft debuted a preview version of Deepfish, a web-browsing technology for mobile devices that aims to mimic the experience of a full-fledged computer browser, writes CNET.
Available for smart phones running Window…
