I think Budweiser is going to lead the polls for the best commercial again this year. However, there were a few more contenders this year; in particular I like the robot from General Motors.

See for yourself, Super Bowl Commercial Poll: http://todayspolls.googlepages.com/superbowl_commercials

BL, did you see the segment on this morning's TODAY show? They showed scientists who tested some of the Super Bowl spots with consumers, using an MRI machine. Brain activity showed up differently for one spot over another. Of course, as guest Donny Deutsch pointed out, it doesn't mean that consumers will necessarily buy the products for which they experienced greater brain activity, but it was certainly interesting.

As for the Super Bowl, I'm not into football, but I did stay tuned to watch all the spots. My vote goes to the animated Coke spot. I think it's brilliantly creative and emotes a feeling for Coke similar to the days when a group of multi-racial/ethnic young people sang about buying the world a Coke.

I watched the SB this year - just about the only time I've watched when the Patriots weren't playing, and primarily to see the ads. After all the build-up, what a downer.

There was some nice spots - Coke was one - but some were just unbelievably terrible: GoDaddy, Snickers, and Emerald Nuts (which featured Robert Goulet, who looked like a cadaver with a bad dye job). Bring on the citizen marketers!

They did bring on the citizen marketers. Doritos and others. And they were held to Madison Avenue standards of agencies that don't get new media.

All the ads are online: no reason to watch the game unless you're into football.

Yeah, Robert Goulet seemed past his expiration date.

Forrester's Peter Kim has a nifty compilation of consumer favorites here, and he proclaims a winner. Check it out:

http://www.beingpeterkim.com/2007/02/the_best_super_.html

The NY Times reports that the Snickers commercial has been withdrawn from their TV schedule because so many groups found it disgusting.

The NY Times reports that the Snickers commercial has been withdrawn from their TV schedule because so many groups found it disgusting.

None of the ads, IMO, were memorable -- like earlier years' ads for Fed Ex, Apple and Bud.

The difference is that now the ads continue to be discussed online for weeks. In the past they just kind of faded from print view.

Jim Nail points out in a comment on Peter Kim's site that "YouTube is getting more CGM discussion than any of the advertisers -- and they didn't have to spend $2.6 mil"

The only ad that made me want to buy the product was the Toyota Tundra. Not because it was believable but becuase it was cool. Coke and Bud Light are my next faves respectively.

"The NY Times reports that the Snickers commercial has been withdrawn from their TV schedule because so many groups found it disgusting."

Oh thank God....

The thing is, these ads were approved by agencies and clients alike. What were they thinking?

The whole ad industry could use a heavy dose of Prozac if you ask me.

The ads we're seeing are downright depressing, and their purveyors have lost their sense of creative wonder.

Wake up Madison Avenue!