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MarketingVOX: In an attempt to harness fan excitement for this summer's Spider-Man 3, Sony Pictures and video-sharing site Grouper are holding a contest to look for two people to be the "Face of the Fan" and report on movie news, according to AdWeek.
Members of the Spider-Man network on Grouper can submit their entries to the contest in the hopes of serving as a host of an online show reporting news on the movie as the May 4 release date nears.
Sony hopes that by tapping into fan excitement and getting people talking - not only about the contest but by extension the movie - it can bulk up ticket sales for the all-important opening weekend.
Grouper was aquired by Sony last August.
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