Microsoft’s new wunderkind has made its long-awaited appearance. Bill Gates unveiled his company’s new Vista operating system in a three-hour performance worthy of Apple’s Steve Jobs. Five years and millions of dollars worth of development have finally come to fruition. The question is: how will it…
Archive for February, 2007
Thursday, February 1, 2007
From Windows to Vistas
Continue reading "From Windows to Vistas"
When Scent Marketing Stinks
There’s no doubt, our sense of smell is powerfully tied to memory recall. Now more than ever, scent technology is being used to reinforce the customer experience environment. But what happens when the experience fundamentals are missing and scent technology actually works to reinforce a bad customer…
When “Wow” Doesn’t Come Naturally: Microsoft’s Vista Launch
Let’s say I am your average skeptical technology consumer. What do you think might happen if I read media coverage about the launch of a new operating system that seems to gloss over whatever the system does and presume, no doubt, that my jaw will drop and I’ll only be able to say “wow” when faced…
