Dear CMO: It seems a bit stereotypical for the new CMO to make his or her presence felt by quickly strangling the mascot, changing the tagline and firing the old ad agency. I see over at Spike’s place that Bank of America has just shed its tag line because, we’re to understand, it has become too…
Archive for February, 2007
Tuesday, February 27, 2007
Rebranding at the DNA Level
Continue reading "Rebranding at the DNA Level"
From Cyberloser to Social Magnet: FakeMySpace
On the one hand I’m aghast; on the other I’m a bit intrigued. For those of you not familiar with the finer points of MySpace, the social-networking site allows you to approve “friends” in your network so you can communicate back and forth and, in turn, meet even more friends. And for many, the…
The Twilight of Print
When the tool changes, so too should the skill and the technique. More and more, hypertext is replacing text… and the Web is replacing print.
“I really don’t know whether we’ll be printing the Times in five years, and you know what? I don’t care either,” Arthur Sulzberger, owner, chairman and pu…
Monday, February 26, 2007
Off the Rails on a Crazy Train… or Smart Marketing?
Ever since Ozzy announced it February 6th I’ve been thinking about–and meaning to blog about–the very interesting format of this summer’s Ozzfest. I actually should attribute this innovation to his marketing savvy manager-wife Sharon (leave it to a woman to get it done), as it appears she…
In Customer Service, Canada Trumps India
My repetitive stress syndrome is becoming so painful that I went entirely ergonomic this week — keyboard, mouse and mouse pad — but not without some difficulty.
The keyboard arrived first but the software for the extra features needed to identify the mouse, and since I hadn’t yet received the mo…
‘Ease of Doing Business’ Rankings
Doing business overseas just got tougher, at least for some. Think I’m kidding? See for yourself by visiting The World Bank Group’s Doing Business site.
Click on the Ease of Doing Business Rank column.
You’ll see that the USA is ranked No. 3 (Singapore No. 1 and New Zealand No 2), but these econom…
Friday, February 23, 2007
‘Michigan Ave.’ Launching in Chicago
MediaBuyerPlanner: Michigan Avenue, a new magazine about Chicago, will launch in December.
From Ocean Drive Media Group, the 70,000-circulation magazine will be published bi-monthly, writes Mediaweek. It will also be sold on newsstands and delivered to high-end retailers, hotels and airports and h…
‘Jericho’ Returns Opposite Almighty ‘Idol’
MediaBuyerPlanner: CBS’s post-nuclear disaster drama Jericho returned last night after a three-month break. Up against American Idol for the first time, the surprisingly popular drama was down a gigantic 27 percent from its 3.3 average last fall.
The show, returning to its Wednesday 8 p.m. time sl…
Women of ‘Idol’ More Popular than Men
MediaBuyerPlanner: The two-hour showcase of American Idol’s final 12 women outperformed the two-hour showcase of the men.
The women’s show on Wednesday pulled a 12.2 rating in the 18-49 demo – 3 percent better than the men the night before, writes Broadcasting & Cable. On Wednesday, Idol buil…
Study: Consumers Respond to Coupons, Discounts in Direct Mail
MediaBuyerPlanner: A new study shows that, perhaps not surprisingly, marketers can increase the effectiveness of their direct mail pieces by including exclusive offers and coupons.
According to the Vertis Communications Customer Focus Direct Mail study, 72 percent of total adults surveyed said the…
