MarketingVOX: Despite not being named as a defendant, Google is in the middle of a lawsuit between media companies and online movie pirates, reports CNET.
The suit accuses download sites offering movies and television-show episodes of leading the online audience to believe – via advertising, among…
Archive for February, 2007
Tuesday, February 13, 2007
Media Sites: Google Ads Aid Movie Piracy
Pheedo Using RSS to Update Rich Media Ads
MarketingVOX: Moving beyond the use of RSS to update just text ads, Pheedo will now use RSS to push new information to video and audio ads it serves, reports ClickZ.
The rich media ads will be fed by Pheedo’s FeedPowered Ad system and present viewers with a variety of options as to what to do with…
Marketers Fumble Super Bowl Ad Replays, Aggregators on the Ball
MarketingVOX: Instead of going to the homepages for advertisers to re-watch the Super Bowl commercials, viewers went to aggregator sites such as YouTube, reports AdAge.
Despite being some of the most popular videos on the internet in the days after the game, Super Bowl commercials were re-watched …
About.com Adds Hundreds of Videos to Retain Audience
MarketingVOX: In an effort to remain relevant to a Web 2.0 audience, the New York Times Co.’s About.com has made some changes to its offerings, reports AdAge.
The site, which since its inception has offered expert opinions on a wide variety of topics, finds itself competing against an increasing n…
Coffee Wars Heating Up
Coffee drinkers are pretty passionate about their favorite brews. As freelance NYC writer Carol Vinzant recently wrote in an article: “After Starbucks proved that Americans were willing to spend more for a better–or at least fancier–cup of coffee, everyone wanted in on what is now an $8…
Book Club is Back: Round #2 and in the Ring with Al and Laura Ries
We’re back for another round, bookworms! In this segment we’re discussing branding with the brand masters themselves: none other than the inimitable Al & Laura Ries. Impressive, eh? Yes folks, I take my host duties very seriously. For those of you new to our Book Club, welcome aboard (learn all here…
What to Expect from “Marketing Experts”
I’ve been ranting in a series of posts lately about what should be expected of marketing experts (and of course what we should expect from ourselves). Fiona Czerniawska’s article on thought leadership last week from Mike McLaughlin’s fantastic Management Consulting News brought new perspectives…….
Monday, February 12, 2007
Heinz to Launch One of the Biggest Campaigns since “Anticipation’
MediaBuyerPlanner: Heinz, which has pulled the plug on ketchup advertising since 2004 and relied instead on in-store promotions and a redesigned bottle in 2006, has announced that it will embark on what it is calling “one of the largest campaigns behind the flagship Heinz Ketchup brand since the ‘…
Coty Promotes ‘Lovely’ via Clear Channel Adlets
MediaBuyerPlanner: Coty is taking advantage of Clear Channel Radio’s five-second “adlets” to promote its perfume, Lovely.
The national, on-air and online promotion is designed to build brand interaction for the fragrance among women aged 18-49 by enticing them to enter a contest to win a trip for …
Nonprofit Federation Asks USPS for One Year Before Increases
MediaBuyerPlanner: The Direct Marketing Association’s Nonprofit Federation has filed formal complaints with the U.S. Postal Service, expressing concerns that proposed regulations will more than double the postage for some nonprofit mail pieces.
According to the Federation, pieces that currently qu…
