MediaBuyerPlanner: Paddock Publications has become the 10th charter member of the national consortium between newspaper companies and Yahoo, Editor&Publisher reports.
Paddock’s Daily Herald has begun uploading its local jobs to the HotJobs.com online platform. The Yahoo site has 1.1 million r…
Archive for February, 2007
Tuesday, February 27, 2007
Paddock Joins Yahoo Ad Consortium
TV Industry not so Hot on Google Entering Its Ad Market
MediaBuyerPlanner: Google is poised to enter the $65 billion U.S. TV-as-sales market setting its sights first on convincing broadcast networks and cable programmers and operators to let it sell their 30-second spots, reports AdAge (via MarketingVOX).
Google is hoping to apply its auctioning strate…
PRC Recommends 7.6% Rate Hike
MediaBuyerPlanner: The Postal Rate Commission has recommended rates either equal to or below those requested by the U.S. Postal Service, DMNews reports.
The average rate increase will be 7.6 percent while the rates proposed by the postal service equate, on average, to an 8.1 percent increase. PRC,…
BitTorrent Goes Legit, Starts Selling and Renting Video Content
MarketingVOX: Several major studios and TV networks are partnering with peer-to-peer file-sharing network BitTorrent to sell and rent encrypted video content to subscribers.
The e-commerce venture will come with several restrictions insisted upon by the studios and networks, BroadcastNewsroom repo…
Study: Weather Channel’s Ads Have Higher Recall than USA, HGTV
MarketingVOX: The Weather Channel is touting research that shows viewers are more likely to recall advertising on the network than they would if they were watching USA Network or HGTV, reports Media Week.
In a cross-platform study conducted with OMD, The Weather Channel revealed that ads that run …
comScore: New Yahoo Ranking Resulting in Better Sponsored Search Results
MarketingVOX: The new model used by Yahoo for ranking keywords has resulted in significantly better click-through rates for sponsored search ads, according to an analysis done by comScore.
The study of the click-through-rates for sponsored search results began before Yahoo rolled out the second ph…
Google Adds Publishers to Video Syndication Program
MarketingVOX: In a major extension of its video content syndication program, Google will begin serving up videos from a number of major media companies on the sites of its AdSense publishers, reports The New York Times.
Dow Jones & Company, Conde Nast, Sony BMG Music Entertainment and others …
Wired Expands Blog Network
MarketingVOX: In lieu of relaunching their site this-coming June, Wired is launching new blogs “left and right,” according to Wired editor-in-chief Chris Anderson’s blog.
Launched last week was Danger Room, which focuses on defense and military technology and will be led by writers from Military.c…
Joost Position Self as ‘TV on Steroids’
MarketingVOX: With a clear ad model, full-screen video that lacks the graininess of YouTube, and completely legit copyrighted content, Joost may not only be a “YouTube killer” but also may have cable companies shaking.
According to Ad Age, Joost also offers frills – like giving users the ability t…
Quigo Challenging Google, Yahoo in Contextual Ad Space
MarketingVOX: An upstart in the contextual ad sector, Quigo is beginning to land some major clients and is stealing others from giants Google and Yahoo.
Quigo is an increasingly popular alternative for contextual advertisers, because the company offers more control over offerings than rivals Googl…
