MediaBuyerPlanner: Arbitron has launched a new web destination for minority and first-time radio buyers, which offers ideas on helping to build a business plan and raise capital.
Arbitron senior vp Carol Hanley points out that nearly 500 radio stations will be sold by Clear Channel as part of the …
Archive for February, 2007
Saturday, February 17, 2007
Arbitron Launches Tool for First Time Radio Buyers
AAF: Traditional Media Need Renovation to Stay Relevant
MarketingVOX: Traditional media need to be overhauled if they’re going to remain relevant to today’s consumers, writes MediaPost. It cites the findings of a study from the American Advertising Federation?(discussed previously here in terms of which new media formats would be getting more budget do…
Sierra Mist Campaign to Get Funnier, More Animated
MarketingVOX: Sierra Mist, which has put comedians at the forefront of its marketing strategy since the brand launched in 2001, is planning to expand the theme with an online contest for animated shorts and a multi-episode TV series based on its “Stand Up or Sit Down” comedy competition.
Last year…
YouTube Snitches on Users Who Uploaded Fox Shows
MarketingVOX: Google’s YouTube and a company called Live Digital have complied with subpoenas to turn over the identities of their users who illegally uploaded episodes of Fox series 24 and The Simpsons, Internet News reports.
“We intend to use the information provided to pursue all available lega…
Internet Watchdog Criticizes Viacom over YouTube Removals
MarketingVOX: Internet advocacy group Electronic Frontier Foundation (EFF) is advising YouTube users who were wrongly accused by Viacom of uploading pirated material to fight the media company, even if that means going to court.
The EFF says some of the 100,000 YouTube users recently targeted by V…
Soapbox, Microsoft’s YouTube Rival, Enters Public Beta
MarketingVOX: Soapbox – Microsoft’s answer to YouTube – has gone into public beta after having been open only to select beta testers since September.
Soapbox is Microsoft’s latest attempt to compete with similar web-based offerings from Google and Yahoo. As with YouTube, Soapbox allows users to up…
Apple May Be Eyeing PC Game Market
MarketingVOX: Given the “cool factor” of the latest Mac campaign, in which PCs are portrayed by a stodgy business guy, one would think gamers choose Macs more often than the PC. But Windows-loaded PCs are preferred by serious gamers – even after Mac’s switch to Intel processors more than a year ag…
Travel Sites Cracking Down on Fake Reviews
MarketingVOX: Travel sites such as Expedia and PriceLine.com have started closely examining user reviews to ensure that the entries are authentic, Reuters reports.
Sites have begun monitoring each submission with fraud experts and are verifying that users have actually stayed at the hotel about wh…
Podcasts Poised to Become Next Big Ad Medium
MarketingVOX: Podcasts, the once-buzzed-about medium has spent the past two years building its audience and enhancing ad capability, though advertisers still remain skittish due to the newness of the medium, writes Business Week.
Nevertheless, the medium’s adoption by major players like CBS Radio …
aQuantive’s Q4 Profits Double
MarketingVOX: Based largely on growth, organic as well as resulting from acquisitions, in its digital marketing and advertising services, aQuantive’s profits in the fourth quarter of 2006 nearly doubled over the same period in 2005, reports ClickZ.
aQuantive owns several smaller entities, includin…
