MarketingVOX: Match.com, already the world’s largest online site, is expanding its global reach with the acquisition of a French dating site, as well as a Chinese social networking site.
The two sites, which are French online dating site Netclub and Chinese social networking site eDodo, will add 4…
Archive for February, 2007
Wednesday, February 28, 2007
Match.com Makes Overseas Acquisitions
Paid Search Marketers Need to Respond to Online Buzz
MarketingVOX: Adam Broitman, the Director of Emerging and Creative Strategy at Morpheus Media, believes there is big money to be paid in search marketing, if companies are smart enough to monitor online buzz, and respond swiftly.
Broitman writes that paid search engine marketers aren’t doing enoug…
MSNBC’s FirstPerson Lets Users Submit News Content
MarketingVOX: Tapping into the citizen journalist trend, MSBNC has launched a portal that allows people to upload their own news content according to MediaWeek.
The site, dubbed FirstPerson, invites people to submit photos, videos and more dealing with the news of the day. That content is then rev…
Putting the Kick Back Into Starbucks
Hot off the presses, blog site Starbucks Gossip has published a link to Monday’s Wall Street Journal article just published on February 26th. The WSJ article, “Starbucks Stirred to Refocus on Coffee,” centers on a memo that Chairman Howard Schultz sent to executives company-wide on February 14th.
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The Best LinkedIn Invitation I’ve Ever Received
I get a lot of invitations to connect on the LinkedIn networking exchange. It might be because I’m desirable as a key professional contact (ha!), but I sense it’s more because my email address is plastered all over MarketingProfs. Whatever.
In most cases, I get the typical canned letter suggested …
Behold the Growing Phenomenon of ‘Internet’
This 1993 video segment from CBC news is a fascinating artifact that no doubt gave millions of Canadians their first glimpse of the future of communications. I’m sure that this was quite eye-opening at the time.
Now, it’s kinda funny — although I shudder to think about how we will look to future …
Tuesday, February 27, 2007
Arbitron Concludes Mall Radio PPM Test
MediaBuyerPlanner: Arbitron has concluded a round of testing using the Portable People Meter system to detect audio content broadcast in malls by Mall Radio Network.
This is the first trial that tracked exposure to audio played in the common areas of the mall outside individual stores – during the…
Hispanic Ad Growth to Outpace General Market
MediaBuyerPlanner: The Hispanic market will continue to provide robust revenue and cash flow growth for cable and broadcast networks and TV and radio station operators, according to a study from Kagan Research.
Hispanic advertising growth is expected to outpace that of the general market, reaching…
TNS Acquires Social-Media Researcher Cymfony
MediaBuyerPlanner: Looking to compliment its research offerings beyond providing information about online advertising, TNS Media Intelligence has acquired Cymfony, a leading marketing analytics company that monitors social media along with blogs, MarketingVOX reports.
The move, according to TNS CE…
Steady Growth Continues for DM Industry
MediaBuyerPlanner: The DMA’s quarterly survey of DM business performance and prospects reports that Q4 2006 earned an indexed ranking of 67 for year-over-year revenue growth. An index score of 50 indicates no chang. Fourth-quarter 2005 received a 61 index, according to Direct Magazine.
DM agencies…
