MarketingVOX: The Interactive Advertising Bureau announced two initiatives this week – an office in Washington and a new magazine for marketers. The DC office will deal with regulatory matters, legislative affairs and public policy initiatives that affect the Interactive advertising industry. The …
Archive for February, 2007
Thursday, February 22, 2007
IAB Opens DC Office, Launches MIXX Mag
Continue reading "IAB Opens DC Office, Launches MIXX Mag"
Though Backed by Time Warner, Veoh Also Hosting Pirated Content
MarketingVOX: Just launched last week, Veoh Networks is already racking up copyright violations due to content piracy, a problem affecting just about every video-sharing and peer-to-peer company, reports CNET news.
Ironically, Veoh.com is backed by Time Warner and Former Disney CEO Michael Eisner,…
MSN’s Soapbox Already Hosting Pirated Video
MarketingVOX: With YouTube increasingly in hot water for hosting pirated clips from media giants like Viacom, Microsoft’s new Soapbox opened last week with much the same problem, reports MarketWatch.
And it’s a problem that no video-sharing site has fully solved. Though MySpace is employing a host…
CBS, YouTube/Google Deal Unravels
MarketingVOX: A deal that would have licensed CBS content to YouTube, as well as given Google a piece of CBS’s radio network advertising, appears to have unraveled because the two parties have been unable to come to terms.
The proposed deal appeared to be close to becoming reality, with the length…
For Travel, Two-Thirds of Web Users Both Research and Transact Online
MarketingVOX: With the U.S. online travel marketplace approaching $70 billion, Burst Media’s survey of some 2,100 web users 18 years and older who plan to travel in the next three months found that nearly half (47.2 percent) of respondents who will use the web to plan their upcoming travel say the…
Yahoo Pulls Only PointRoll’s Rich Media Ads
MarketingVOX: Rich media ad vendor PointRoll recently warned customers that their rich media ads were being pulled by Yahoo without warning, but other vendors are not reporting the same problem with their ads, writes MediaPost.
PointRoll competitors DoubleClick and EyeWonder say they have not seen…
Video-Capture Software Gives Users Download, Ad-Skipping Capability
MarketingVOX: New software that allows users to download and save streaming multimedia content could present problems for a media industry looking to monetize that content’s presentation online, reports ClickZ.
The software, called Replay Media Catcher and made by Applian Technologies, allows user…
IBM: Professional Content to Drive New Media Sales
MarketingVOX: Despite all sorts of media available on the internet, it’s the professionally created content that will drive new media sales, reports Reuters, citing a new study from IBM.
Sales of television shows, movies and other content related to TV and movie properties are expected to jump 23 …
Internet Marketing Sector Ripe for Consolidation
MarketingVOX: A fragmented internet marketing sector is ripe for consolidation in 2007, according to a new study by AdMedia Partners. The study surveyed 3,200 advertising and marketing services executives, 70 percent of whom said they believe there would be “strong” M&A activity in the intern…
Apple, Cisco Agree to Share ‘iPhone’ Trademark
MarketingVOX: Apple and Cisco Systems on Wednesday settled their dispute over the iPhone trademark, six weeks after Cisco filed a lawsuit in federal court in San Francisco over Apple’s use of the name for its multimedia handheld device, the New York Times reports.
In a brief and ambiguous statemen…
