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Laurel Delaney Laurel Delaney   Bio
02.09.07

'No Climbing Prohibited': Beijing Targets Wacky Translations

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If you missed the recent Wall Street Journal article on how Beijing is attempting to get rid of bad translations, you can read it here. The bottom line is that visitors to China have always delighted in the unusual English translations that appear on the nation's signs....

restinggrass.jpg

Now, there's talk to clean up their translation act. The WSJ writes,

"For years, foreigners in China have delighted in the loopy English translations that appear on the nation's signs. They range from the offensive ("Deformed Man," outside toilets for the handicapped) to the sublime (on park lawns, "Show Mercy to the Slender Grass").

Last week, Beijing city officials unveiled a plan to stop the laughter. With hordes of foreign visitors expected in town for the 2008 Summer Olympics, Beijing wants to cleanse its signs of translation nonsense. For the next eight months, 10 teams of linguistic monitors will patrol the city's parks, museums, subway stations and other public places searching for gaffes to fix."

One recent fix: "Dongda Hospital for Anus and Intestine Disease Beijing." The new sign: "Hospital of Proctology."

greengrassdreadingyourfeet.jpg

Thanks to blogging, tourists and expatriates have been posting photographs of these gaffes. One blogger, mentioned in the WSJ article, makes a point of stating: "This is about passion, not mockery." Check out the hilarious photos and stories he's collected. Quoting the China Daily, he writes, "'Welcome to come,' instead of 'Welcome.' 'Receives the silver' rather than 'Cashier' these are just two examples of the more than 1,000 mistakes turned up by a recent campaign to clean up incorrect English usage in Beijing."

ridingwithcivility.jpg

Which brings me back to an article I wrote many moons ago for MarketingProfs: 8 Global Marketing Gaffes: Don't Let Your Global Business Efforts Get Lost in the Translation!

I think it's time to write a sequel to that piece. What's your latest and greatest global marketing gaffe? Even better -- got a picture to accompany it?



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Comments

These signs have always been fun. Thank you for sharing them! :)

Posted by: Cam Beck | 02.09.07

Great treatment of Chinglish here:

http://en.wikipedia.org/wiki/Chinglish

...along with a few gems highlighted, including: "Do Not Throw Urine Around" (from a men's restroom).

Posted by: Ann Handley | 02.09.07

Here's one that made its rounds on the blogosphere already, but it's still a goody:

http://macksimpson.com/adverb/2006/11/28/a-nut-crushing-update/

Posted by: Cam Beck | 02.09.07

What fun! Thanks so much for sharing and keep'em coming. Cam -- your AdVerb link is fantastic.

Posted by: Laurel Delaney | 02.09.07

More great stuff ... from the WSJ (2/9):

Spit's Out, Polish In
As Beijing Primps
For the Olympics

http://online.wsj.com/public/article/SB117097099735302784-EggP8FTCAweyZL8Q1_P_qSnaKbM_20080210.html?mod=tff_main_tff_top

Posted by: Laurel Delaney | 02.12.07

Check out www.engrish.com for tons more.

Posted by: Carl | 02.17.07

i love china, and beijing.

trusting at her new work!!

Posted by: masaosakai | 06.12.08

Just found your post and enjoyed it very much. The Chinese government has also issued suggested translations for menus - see the posting on our blog:

http://apps.pandltranslations.com/Blog/?e=11739&d=07/03/2008&s=Food%20for%20Thought

Posted by: Janine Libbey | 08.04.08

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