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MediaBuyerPlanner: A new magazine from In Style, dubbed Your Look, will be geared toward 16- to 20-year-olds interested in fashion.
The quarterly magazine will also invite readers to post their own fashion photos on the magazine's website or MySpace page, writes Mediaweek. Some of those fashion photos may make it to the pages of the magazine.
In Style captures few youthful readers, according to Lynette Harrison, publisher of Your Look and In Style. She says the new magazine is a way to create future buyers of In Style.
Your Look will launch March 2, and will deliver a rate base of 400,000. The magazine will be sent to existing subscribers of In Style who fall into the 16- to 20 age bracket, as well as to former subscribers of Teen People, and 425,000 copies will be sent to newsstands.
The inaugural issue includes 23 pages of ads; about half of the advertisers in Your Look already advertise in In Style.
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