MediaBuyerPlanner: Heinz, which has pulled the plug on ketchup advertising since 2004 and relied instead on in-store promotions and a redesigned bottle in 2006, has announced that it will embark on what it is calling "one of the largest campaigns behind the flagship Heinz Ketchup brand since the 'Anticipation' spots of the 1970s.

The redesigned bottle - dubbed the "fridge door fit" - helped boost Heinz Ketchup sales 12 percent in the last four months of 2006, according to Brandweek.